Porch Group Media

DECEMBER 6, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Todd: The first case study for the vertical on the left-hand side is of a furniture retailer. You can imagine movers are critically important for them. These numbers are astounding. And it’s a new home.

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Porch Group Media

NOVEMBER 17, 2021

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Porch Group Media

SEPTEMBER 22, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: Can you talk a little bit about how Porch and V12 have worked together to develop this product called MoverTech ? This was actually one of the first things we did when we became part of Porch.

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Porch Group Media

JULY 21, 2022

Welcome to the Movers and Shakers podcast. Anders Ekman serves as President of V12, A Porch Company, and works with leading brands to realize the economic and customer experience potential of modern mover marketing. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here.

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Hubspot

JUNE 14, 2022

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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Porch Group Media

AUGUST 31, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

SEPTEMBER 29, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Larisa: I think when a lot of marketers hear the term “mover marketing” they still think of it as only being direct mail, which I know is a great channel. movers possible. Possible Movers. Likely Movers.

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Porch Group Media

MAY 12, 2022

Who Uses Mover Marketing? What is Mover Marketing? Mover marketing is a marketing niche that focuses exclusively on targeting moving consumers with advertising campaigns. When you hear the term “mover marketing”, direct mail may be the first channel that comes to mind. But, who is using mover marketing today?

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Porch Group Media

DECEMBER 9, 2021

This transcript has been adapted from the webinar, 2021 New Mover Trends: Marketing to Today’s Movers. We’re really excited to be presenting the results of our new mover research that we did with The Harris Poll. The Harris Poll has been an excellent partner that has helped us accomplish the latest new mover research.

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Porch Group Media

AUGUST 29, 2022

Welcome to the Movers and Shakers podcast. Luci Rainey, former SVP of Marketing at PODS and Comcast, joins us to offer her insights and real-world experience on how to overcome the challenges of mover marketing and leverage your program to its full potential. Source: The 2022 Marketer’s Perspective on Mover Marketing.

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Porch Group Media

MAY 11, 2022

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.

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Porch Group Media

JANUARY 13, 2022

The Ultimate Guide to Turning New Movers into New Customers. When you hear the term “new mover marketing,” you may immediately think of the coupon books new movers receive when they move into their homes. But today, new mover marketing is so much more than that. Meet Today’s New Movers Why New Mover Marketing?

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Porch Group Media

OCTOBER 26, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our Movers and Shakers podcast. Because of that, we build all of our products at an individual level versus the household level. The 2022 Marketer’s Perspective on Mover Marketing. Stay up to date with the latest news and resources: Thank you!

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Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV.

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Porch Group Media

AUGUST 16, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Number One: Make sure you understand a little bit more about your audience segmentation so you can match the mover trigger to your audience segmentation. Meet Jennifer Renaud.

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Porch Group Media

FEBRUARY 11, 2022

Check out these shopping and online behavior insights on millennial new movers from our recent survey, which can be found here– New Mover Trends Report. Millennial New Movers: Shopping Statistics and Online Behavioral Trends. Reaching millennial new movers early in the moving process is key. Who are millennials?

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Porch Group Media

AUGUST 8, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Movers as a Marketing Segment. So are you helping consumers through a thought process as much as you’re selling them? Meet Jennifer Renaud.

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Porch Group Media

NOVEMBER 23, 2021

New movers have long been a lucrative market to engage with and for good reason. New movers are making large purchases in a relatively short amount of time to complete their moves and settle into their new homes. So, what exactly are today’s new movers up to? 8 Compelling New Mover Statistics for 2021.

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Porch Group Media

DECEMBER 20, 2021

New movers are consumers who are in the process of moving or have moved within the last 12 months. moving each year, the new mover audience has proven to be a massive and highly lucrative opportunity for providers across verticals to boost customer acquisition and curb attrition. New Movers’ Financial Trends.

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Porch Group Media

FEBRUARY 24, 2022

This transcript has been adapted from the webinar, Why Your Brand Should Invest in New Mover Marketing. Today, we’ll be discussing why your brand should invest in new mover marketing. And folks in those industries have long been marketing to movers. And I think mover marketing is a big theme that we run into.

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Porch Group Media

AUGUST 4, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Do we have a product ? What do we need to do to make sure that we can actually get that product to the end user? Meet Jennifer Renaud. Masonite and The 4 Marketing Ps.

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Porch Group Media

JULY 1, 2021

Understanding your audience is critical to the success of your mover marketing campaigns. Using your CRM and other first-party data sources allows your organization to pinpoint your ideal consumers’ contact information and shopping behavior. How Does Data Science Work in Mover Marketing? Custom Audiences. Omnichannel Engagement.

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Salesforce Marketing Cloud

SEPTEMBER 25, 2023

But first… The big trend In a report on the state of AI , McKinsey identified the following traits of leading AI companies, high performers that distinguish themselves from the rest: Their AI efforts are geared less towards cost reduction and more towards creating new businesses and sources of revenue.

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Porch Group Media

JANUARY 12, 2022

A recent report [download page] from V12 and Porch looks at what items and services new movers are buying when they move and what would entice them to try a new brand or company. New movers also purchased or planned to purchase a TV (45%), appliances (40%) and home improvement and repair supplies (31%).

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Porch Group Media

AUGUST 3, 2021

With production at a standstill, there are fewer cars on the lot to sell. Often overlooked, new movers are a critical marketing opportunity for automotive brands to drive new revenue. Our Town America found that offers such as a free oil change rank among the top 10 best-performing new mover offers.

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Crimson Marketing

AUGUST 6, 2015

So what separates the ‘movers’ from the ‘shakers’? According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn.

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Porch Group Media

NOVEMBER 1, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. The ecosystem is realizing how valuable this rich consumer identity is on a first-party basis, and how it can be used to interact with consumers.

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Contently

NOVEMBER 19, 2020

Descriptor, Mhmm, and other production tools will help us up our “simulive” game. And they allow for higher production value—music, graphics, animation, video, and other elements that are much more engaging than someone talking over slides. Did we force LinkedIn to alter their product roadmap in just two weeks?

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Martech

NOVEMBER 2, 2022

Recently, I attended an event hosted by the product management group Product Hive here in Utah that featured Spiff (a B2B SaaS company offering sales commission management software) Chief Product Officer Raphael Bres. Avoiding that enables us to work more productively and see things more clearly. ” It is profound.

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Marketing Insider Group

FEBRUARY 22, 2023

Few companies have too much product content. And they need help. These steps can help you improve your strategy. When a buyer arrives at their site, they can see it’s a product for them. For example, being role-specific might be helpful. But almost every company shows gaps in the earlier stages.

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Porch Group Media

JULY 27, 2022

Welcome to the Movers and Shakers podcast. The following content has been adapted from V12’s Movers and Shakers Podcast, which can be found here. Can retailers help with a behavioral lens, to determine where customers are precisely, or is that kind of too much to ask? Meet Jennifer Renaud.

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Hubspot

OCTOBER 17, 2018

This kind of head start has a name: first-mover advantage. What is the first-mover advantage? The first-mover advantage describes companies that are first to market, which gives them a competitive advantage over other companies, resources, or technologies that follow. First-Mover Advantage Examples.

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Porch Group Media

JUNE 9, 2021

Because of this, movers have a permission to buy mentality. In fact, movers spend more within the first six months of moving than they will in the next five years. This makes the mover audience a valuable marketing audience your brand can’t afford to ignore.

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Porch Group Media

SEPTEMBER 13, 2021

With production at a standstill, there are simply fewer cars on the lot to sell. Target New Movers – A significant and often overlooked opportunity to find more service customers is by targeting new movers to the neighborhood. Interested in learning how V12 can help boost your dealership’s success?

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Porch Group Media

NOVEMBER 8, 2022

Welcome to the Movers and Shakers podcast. This content has been adapted from our full-length Movers and Shakers video podcast, The Impact of Apple Privacy Changes on Digital Marketing. And they have the ability to easily access this permission-based, first-party data. But thinking of CPG types of products.

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Convince & Convert

FEBRUARY 17, 2015

They have built a large network of “bellhops” – young, cheerful, strong, and male college students who will help you move whatever and whenever. Unlike conventional movers, Bellhops doesn’t have trucks, they just have labor. When was the last time you knew some fun facts about a mover? Confirmation.

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Exo B2B

SEPTEMBER 19, 2023

It involves an in-depth analysis of the internal and external marketing strategies and activities of a company that sells its products or services to other companies. A mandate for marketing analysis (diagnosis) with recommendations in B2B strategic marketing covers both digital and traditional marketing. Example of SWOT: (Note.

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