Madison Logic

OCTOBER 18, 2023

Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year. Half the participants in Forrester’s B2B Advertising Trends survey report spending more than four hours a week reading, watching, and listening to relevant industry content to keep up with business topics and trends.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Content4Demand

JANUARY 10, 2020

When: March 29 to April 2 Where: Las Vegas, NV You could go to Las Vegas to gamble, or you could go to stay current on the newest trends in creating valuable customer experiences with Experience Cloud, Magento and Marketo. The post 10 Can’t-Miss B2B Events in 2020 appeared first on Content4Demand. Adobe Summit.

B2B 54

B2B First-Mover Advantage Advertising Agencies Demand Generation Agencies 54

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. This year featured more in-depth sessions and workshops on digital trends. Forrester’s B2B Marketing & Sales Forum. Host: Forrester.

Enterprise Management 132

Enterprise Management Conference Work Management Marketing Management 132

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62