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What comes after content marketing? Here are four ideas.

grow - Practical Marketing Solutions

Today it is possible to win the inbound lead battle simply by being first and overwhelming, a trend I characterized last year as the content arms race. Content Marketing futurist marketing strategy content marketing content marketing strategy don tapscott first mover advantage Mitch Joel social media strategyMy friend Mitch Joel has also been pondering this topic.

The ultimate content marketing challenge

grow - Practical Marketing Solutions

We now own the first nine spots on Google for this search term.” You just need to be first and overwhelming. There seems to be such a huge advantage to the first-mover who creates a steady stream of content that I’m not sure there is a cost-effective way to catch up. The other day I was a witness to content marketing murder. Image courtesy

Connected logistics 2017-2020: IoT, cloud and analytics as key drivers


Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined. With RFID and other connected logistics possibilities, the logistics market tries to build competitive benefits in a world where speed matters […

Organizations are moving towards scalable Internet of Things deployments in 2016


Whereas manufacturers, utility companies and oil and gas firms, to name a few first movers, often already have gone beyond these […]. An increasing number of organizations is pivoting away from IoT proof of concepts and entering the next stage Depending on the industry, many organizations initially started with pilot projects regarding the Internet of Things.

How to be “Future Ready” for a career in marketing

grow - Practical Marketing Solutions

I’m up for the challenge and here is my first insight: Don’t worry about Ello. Future Ready strategy: There is always an advantage for first-movers in each of these epochs. So … be first. The post How to be “Future Ready” for a career in marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

They are not just dabbling in emerging media platforms, they’re trying to make anything and everything work in an effort to connect with new customers first: The acclaimed Frontline news program from PBS was having no luck connecting their documentary programs with a younger crowd until they started doing mini-documentaries on Snapchat. But how do we get them to COME BACK again?

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

Keep in mind that there is probably a first-movers advantage for many businesses so don’t overlook the fact that creating a competency in social media marketing could be a source of competitive advantage. For the first six months, it usually makes sense to invest in a marketing professional to give you some guidance and speed you through the learning curve. 3) Plan. 3) Plan.

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It may be time to drop your annual marketing strategy

grow - Practical Marketing Solutions

Is there an opportunity for first-mover advantage? Illustrations courtesy of Flickr CC, Iridia , and Tim Donovan The post It may be time to drop your annual marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Is there an opportunity for first-mover advantage? How much is it POSSIBLE to plan today? Every month. Unnerving?

5 ways to use social media in sales even if your customer isn’t on Facebook

grow - Practical Marketing Solutions

1) Be there first. I do believe there is a first-movers advantage in this space. The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 1) Be there first Each year, the Base One Agency in London does a comprehensive survey of purchasing trends in Europe.

How to Become a Household Name


Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. Why it Caught on: Unlike YouTube and Photoshop, Google wasn’t among the first of its kind. “Google it.” “Can Can you pass me some Kleenex?” “Let’s

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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

First, anyone using LinkedIn ads should have a good understanding of their buyer personas. Having said that, in the other direction, it’s perhaps even more surprising that the percentage was lowest for the B2B Software/SaaS industry, which I would have thought would be first-movers with LinkedIn ads. Or has their strategy mainly stayed the same?). “It’s Why or why not? “A

Why Brands Need to Acquire a Media Company [Here’s How]

Junta 42

“Brands lack the historical track record of upholding and protecting editorial excellence, as well as the muscle memory of thinking about the audience first. Show me one brand who thinks audience-first, and I’ll show you a thousand writers who still won’t work there. In addition, most brands do not think audience first … the brand or product generally is the hero of the story.

Get the Jump On New Sales Opportunities

Jill Konrath's Fresh Sales Strategies Blog

Keep your eye on their status updates so you can be a first mover. I recently got an email from LinkedIn. The subject line read: "See Mike O'Neil's new job, plus 652 other changes in your network." Curious, I opened it. At the top I read, "Jill, 653 people you know changed jobs in 2012. Click to view their new titles." And there, smiling out at me, where a whole slew of familiar faces. When I clicked on a photo, it took me right to that person's profile. Here's the deal. People in new positions create sales opportunities. It's a major trigger event *. Think about it.

How does a small business move into social media marketing?

grow - Practical Marketing Solutions

Keep in mind that there is probably a first-movers advantage for many businesses so don’t overlook the fact that creating a competency in social media marketing could be a source of competitive advantage. For the first six months, it usually makes sense to invest in a marketing professional to give you some guidance and speed you through the learning curve. 2) Learn.

Six ideas to win executive sponsorship for your social media effort

grow - Practical Marketing Solutions

There is often a significant first-mover advantage in the social media space. One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Executive sponsorship is a vital topic. Not in the long run. For effective, lasting organizational change to occur, it must be supported from the top. So don’t blow it. : ). Discuss.

10 Tips To Increase Eyeballs And Conversion

B2B Marketing Insider

First-mover advantage on new platforms, such as Snapchat or Periscope, will give you an edge. The post 10 Tips To Increase Eyeballs And Conversion appeared first on B2B Marketing Insider. Deliver a clear brand promise. What is the value you offer to customers? Say it crisply and hit a drumbeat. Many brands do this very well. Coke – happiness. Red Bull – energy. Be relevant.

The level playing field has turned into a content arms race

grow - Practical Marketing Solutions

There is definitely a first-mover advantage for people who have the money to create useful content and overwhelming amounts of it (which then become entrenched in the search rankings). Have I ever told you how much I love Gini Dietrich ? For me, she is such an amazing role model for dong it right on the social web. You’re seen as a thought leader in your industry. And it works. Agree?

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Back to the Future: Why Outbound B2B Marketing Is Back in Style


However, do you really want to wait until an executive has done all his or her research or do you want the advantage of being the first mover? The funeral for outbound marketing took place several years ago. Friends and relatives celebrated its life and moved on, letting inbound marketing fill the void. But now, what was old is new again. Outbound marketing is coming back to life.

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

At first, growing marketing complexity became a compulsion that I blamed for chaining me to my laptop. When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

5 big martech challenges that marketers will face in 2016


When I first published MarTech and the Decade of the CMO — the white paper that predicts the 10x software revolution that is coming to marketing — CEOs were just starting to think more deeply about integrating technology into their marketing organizations. There will surely be some first-mover advantage as we have seen with other new platforms (e.g., Startups or bigger players?

A balanced view of using Snapchat for marketing

grow - Practical Marketing Solutions

A study by Digiday showed that more than 90 percent of Snaphchat users abandons a 10-second ad in the first second … but of course that phenomenon is not unique to Snapchat! We don’t know where it’s going to lead so it makes sense to create your presence and perhaps gain a first-mover advantage. And with good reason. The momentum is undeniable. But now what?

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Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day


Snapchat was a first mover in the ephemeral messaging space, and its devoted user base spends an average of 30 minutes on the app every day. “If you can’t beat ‘em, join ‘em.”. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. What Is Messenger Day? Differences.

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Adjusting to the new sales strategies with Anthony Iannarino

grow - Practical Marketing Solutions

Were you a first mover in your content space or did you kind of have to fight your way in? Anthony: I was not a first mover. The post Adjusting to the new sales strategies with Anthony Iannarino appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. How did your sustainable interest become apparent to you? Anthony: Exactly.

Drones, Bots and AI oh my. SXSW highlights

grow - Practical Marketing Solutions

Design is the first mover in the process. SXSW highlights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This year 80,000 people attended from every corner of the globe. This is PART ONE of my report from Austin. Drones.

5 Reasons Why Content Marketing Is No Buzzword

Junta 42

John Deere is often given credit for being a first mover in this area with their publication, The Furrow , which was originally developed (in print) in 1895. First, of all the names for the industry itself, from custom publishing to customer media, content marketing is the most relevant term for the discipline itself. 1 – The Industry Is Over 100 Years Old.

Will Facebook users give Graph Search time to evolve?


Google had the first mover’s advantage of getting a lot of leeway, since with regard to accuracy, speed etc of results since there was not much else to compare it to. Image via CrunchBase. Facebook has recently announced its new Graph Search product. Aside from needing some very serious counsel on naming a product (Graph Search? Really? That’s for the more rural user.

The Critical Social Skills Your Brand Needs To Survive – Interview with @SimonMainwaring #WeFirst #MMChat

Blue Focus Marketing

Today we have the real pleasure of hearing from Simon Mainwaring, author of the New York Times best-seller We First and the social branding specialist who has created marketing campaigns for brands like Nike, Coca-Cola, Toyota and Motorola. Firstly, thank you Cheryl for giving me a chance to speak to your community. Firstly, they must define what they stand for.

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The Essential Reading List for Growth Hackers: 15 Experts to Follow


Startup Suicide a Brief Guide to First Mover Stupidity ". " I''ve always been in awe of growth hacking. Although I see a lot of different definitions surrounding this buzzword, I like growth hacker Aaron Ginn’s summation the best: A growth hacker is someone whose passion and focus is pushing a metric through use of a testable and scalable methodology. Follow @seanellis.

Personal brands for everyone


LinkedIn is a logical first step, but people with expertise to share should consider starting a blog or – even better – a podcast (this medium is undergoing a resurgence, making it a good place to establish first mover advantage). (Photo credit: whoaitsaimz). 2014 will be the year of the personal brand. Do I dare make that prediction? (Do That was 2013. My guess?

Are you surfing the social media wave (or are you too far ahead or behind)?


They call this the first-mover advantage and it’s a grind. Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing. Let me explain: it’s my opinion that social media and digital marketing strategists spend so much time paddling ahead of the breaking wave that they never benefit from the ride. Be careful! Related articles.

Using Social Data to Improve Student Recruitment Online


Social media often has a first-mover advantage, so being an early adopter of a new network can really make you the center of attention. The post Using Social Data to Improve Student Recruitment Online appeared first on Fathom. But with all the options, which channels are best and how do you get students’ attention? Which Channels? Look at Data within Social Advertising.

Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing

Bulldog Solutions

Novelty: The First-Mover Advantage. And right now, it’s easy to be the first B2B brand to do something that’s never been done before. However, these are all consumer-oriented initiatives. What about B2B marketers? Are AR and VR something we can use in our marketing initiatives to drive meaningful engagement, and more importantly, pipeline and revenue for our companies?

Big Data Meets Programmatic Buying

Manhattan Marketing Maven

Social and mobile platforms, games, apps and real time bidding are emerging tools that savvy marketers are embracing and mastering to gain first-mover competitive advantages.  The pace of automation, interconnections and change in digital media buying is staggering. And while there’s still considerable blabbing, handwringing, stalling and excuse making about programmatic buying, reality is way ahead of the rhetoric even if media firms and their clients aren’t leading the charge. Think about it. Brands pay only for performance; less for a click and more for a sale. 

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4 Conversation Starters for Selling Marketing Automation to the CEO

It's All About Revenue

In lots of industries, the first company that puts automation into play ends up getting more than their fair share of the market.”. Be sure to emphasize that the competition could also be implementing an RPM strategy via marketing automation, and that first-mover advantage is critical. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? Share email.

Getting back to marketing basics


The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. A first mover advantage is very good, a sustainable competitive advantage is even better.

Need a hack to break through the marketing noise?


Social media is an inspired concept that promised to connect us with our prospects at a more personal level and we dove in head first to get them to like our posts and god-willing, click through. If you are lucky enough to be a first mover, you enjoy much more time harvesting the advantages from this new channel. New marketing channels are noise free. Still not relating?

What Happens When You Turn Curated Customer Data into Intellectual Property?

Sales Intelligence View

There is an advantage to being a first-mover in the race to capture and collate market knowledge before your competition. Guest Blogger: Denis Pombriant. Denis Pombriant is a front office analyst and founder / managing principal of Beagle Research Group and the Bullpen Group (major research projects include work with Paul Greenberg, Esteban Kolsky and Brent Leary).