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“How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork

Heinz Marketing

“How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. First thing you do when you come into work?

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

Keep It Simple: B2B Lead Generation Form Design and Fields Website forms should complement your web pages. A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether. Our Top Tip: Just do it.

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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Do a “tech check” ahead of the interview to ensure everything is working properly. This approach not only captivates your audience but also solidifies your authority in your field.” It’s hard work to create a successful podcast.

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Why Gifting is the Secret to Successful ABM Campaigns

There’s a lot of work that goes into it. This strategy can help you stand out and be the key differentiator in a crowded field. Creating a successful ABM campaign isn’t easy. Instead of doing the same thing over and over again, however, you can use gifting to connect with customers and prospects.

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

Along the way, he helped start several interdisciplinary fields including neuroeconomics, neuromanagement, and neuromarketing. His other books include Trust Factor: The Science of Creating High-Performance Companies and The Moral Molecule: How Trust Works.

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How To Perform (and Ace) Competitor Content Analysis

Marketing Insider Group

An analysis shows you what works for the competition and why, plus opportunities for you to surpass them. Marketers in related fields may be content competitors you need to examine carefully. Auditing content takes a significant amount of work. Imitate what works for others. Execute the following steps.

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