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B2B Manufacturing Marketing Strategy: Beyond the Tradition of Trade Shows

The Marketing Blender

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. Lessons learned from virtual events. But are virtual events actually worthwhile?

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Coronavirus, Trade Shows and Value vs Venue

Heinz Marketing

Since we’re going to that trade show anyway, how do we make our booth more attractive? Exponential thinking, for example, means eliminating trade shows entirely. It’s no surprise or secret that many marketers loathe the trade show circuit but have considered it a necessary evil. That’s incremental thinking.

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5 Best Practices for Choosing the Right Trade Show Technologies

Navigate the Channel

Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. The technology is seemingly endless.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Lessons learned from virtual events “Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. But are virtual events actually worthwhile?

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Beyond Events & Trade Shows: Upsell/Cross-Sell Automated SaaS Campaigns Part 1

SmartBug Media

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

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How to Maximize Your Trade Show ROI

Convince & Convert

One of the goals of his brand journalism firm is to help clients be seen as leading voices in their field. David also shares some of the wisdom gleaned from his new book, “Three Feet from Seven Figures,” which focuses solely on creating the most leads from trade shows. The best employees to send to trade shows.