Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Biznology

APRIL 6, 2022

There are thousands of agencies that claim they “do social media.” The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well. MySpace was founded in 2003, so social media is still not quite yet 20 years old as a discipline.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Marketing Insider Group

JANUARY 8, 2024

It’s important to understand that AI isn’t a replacement for professionals in the creative fields but rather a tool to complement them, enabling them to tackle complex tasks more efficiently and reach their full potential. It has made marketing efforts far more manageable in some significant areas.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.) Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr.

Digital Asset Management 120

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 120

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Martech

NOVEMBER 21, 2023

A DAM] can actually serve these assets to all the different locations where your users need those digital assets, whether we’re talking about social assets, your CMS, or other pieces of technology where these assets should travel.” Building a flexible data model A flexible data model requires clear definitions and field types.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Tagging 84

RebelMouse

FEBRUARY 21, 2024

With our AI headline generator tool , you can create enticing, click-worthy titles for your articles, product pages, social media captions, content tags, and more. All your filled-in fields, such as the headline, social headline, and teaser headline should be in the Headline AI Right Rail element and ready for editing.

Generation 52

Generation Customer Satisfaction User-Generated Content Tagging 52

Martech

OCTOBER 11, 2023

Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting. Establish yourself as an authority in your field by maintaining a consistent online presence. Why it matters : AI chatbots are increasingly sourcing information from recognized experts.

Marketing AI 124

Marketing AI SEO Thought Leadership Search Marketing 124

The Lead Agency

MARCH 17, 2024

Keep It Simple: Form Design and Fields Website forms should complement your web pages. A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether. In our experience, B2B businesses want a lot.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 95

Keywords Template Analysis Barriers 95

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 143

Research Loyalty Case Studies Communities 143

Martech

MAY 31, 2023

Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. This would make a great book for anyone interested in the field and it is a great refresher for those already in it.

Work Management 99

Work Management Viral Marketing Marketing Management Cold Calling 99

SocialPilot

DECEMBER 6, 2023

As much as I’d love it, I can’t see anyone using my name instead of the word ‘marketer’ in the future, but it’s still incredibly important to establish yourself as a name that someone associates with expertise in a certain field. Why should a business get you to consult on their social media strategy?

Personalization 89

Personalization Brand Identity Branding Tips 89

Oktopost

MARCH 14, 2023

As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. With this new update, program admins can segment advocates by creating their own fields and managing their values (e.g. How Is This Done? and Department (Marketing, HR, etc.)

Segmentation 75

Segmentation Marketing Management Differentiation Demographics 75

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Oktopost

JUNE 6, 2023

So how can social media marketers effectively maintain brand awareness and establish themselves as thought leaders in their field? Enter Clare Cavenagh , Communications and Social Media Executive at Singletrack. Her expertise encompasses social media management as well as broader content strategy and writing.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Top Rank Marketing

JANUARY 15, 2024

Expert influencers are the industry leaders and thought leaders who shape opinions and trends within your field. Practitioner influencers , on the other hand, are professionals with hands-on experience in their respective fields. 3 — Diversify content formats and channels. 4 — Monitor and analyze performance.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Organizational news can be shared through press releases, news outlets, case studies, and social media. To capitalize on trending topics, leverage social listening tools to identify relevant and current topics.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Martech

JANUARY 24, 2024

Depending on one’s industry, metadata fields can be a short list of names and email addresses or the two pages of information one must fill in for a doctor. My list includes all of the possible metadata schemas that could be used to tag assets; it’s currently over 1,600 fields. What will it take to train the genAI on your assets?

Digital Asset Management 102

Digital Asset Management Work Management Marketing AI Marketing Management 102

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. View this post on Instagram A post shared by Leonie Woolf (@leoniekwoolf) Their never seen before collaboration style with the influencers of not just their niche but of different fields was also remarkable.

Case Study 90

Case Study Case Studies Work Management Studies 90

Heinz Marketing

MAY 18, 2023

paid social) or you can categorize sources by intent (low versus high). I know there’s likely a need to track this, which is fine and I agree with but, it shouldn’t be done in the lead source field. Or at least it shouldn’t be done within the same field used to track sources and report on attribution.

Marketing Attribution 95

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 95

ClearVoice

NOVEMBER 4, 2022

Learn from those in the field doing the real work and seeing results. If you are looking for more niche content, here are the blogs to explore: social media marketing, email marketing, or content marketing specific. Social media marketing blogs. Social Media Examiner. Feeling lost in the social media marketing jungle?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Sprout Social

SEPTEMBER 6, 2023

The first three fields are for your company’s identification. For instance, the URL for our Sprout Social Page is [link]. As you fill out this form, LinkedIn provides placeholder text as cues to guide users on what information to fill out in a particular field. Be sure to include your company’s name to make it searchable.

Linkedin 111

Linkedin Effectiveness Ideal Customer Profiles Business 111

Buffer

FEBRUARY 20, 2023

I’m sit, looking at my Buffer queue, scratching my head at what I should schedule across my social media profiles. It is designed to simplify the process of social media scheduling, making it easier for me to come up with posts, refine my own ideas and help me create content that resonates with my audience.

Social Media 104

Social Media Youtube Features Linkedin 104

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? Your email list is the email addresses you’ve collected through your website, blog, or social media campaigns. If you build it, they will come. It sure can. Make a new plan, Stan What is an email list?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Optinmonster

MARCH 21, 2024

Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media. That’s because social proof is one of the best ways to convince shoppers to give your product or service a try. Simply drag a Fields block into your campaign. Select Redirect to a URL.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Martech

SEPTEMBER 13, 2023

Brand management platform Content management system (CMS) Customer relationship management system (CRM) Enterprise risk management system (ERM) Marketing automation Product information management system (PIM) Social media management tools Do you know how well they are integrated with your DAM? If you don’t, you should.

Digital Asset Management 109

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 109

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Martech

APRIL 10, 2024

Known for his expertise in the SaaS field, he is a regular conference speaker. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder. He also writes OnStartups.com , a popular startup blog with over 350,000 members in its online community.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Oktopost

APRIL 11, 2022

In such a fast-paced environment, you need to do more than ever to differentiate your brand from the rest of the field. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis.

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

SmartBug Media

JANUARY 23, 2023

As we know, having too many questions on a form field can decrease lead conversions, so you shouldn’t ask for all of the information you want at once. When a visitor fills out a form on a website landing page for the first time, they are required only to complete a few form fields.

Profiling 98

Profiling Marketing Automation Services Buying Cycle Sales Qualified Leads 98

The Marketing Blender

NOVEMBER 11, 2022

This is a great opportunity to meet potential customers and build relationships with other businesses in your field. These events typically have speakers who are experts in their field, so it’s also a great way to learn about new trends and developments in your industry. Which social media platforms drive the most sales?

Small Business Marketing 96

Small Business Marketing Tips Allocation Business 96

Contently

SEPTEMBER 21, 2021

My advice for brands: Hire people who inherently love and understand social platforms. Great things can happen—just see brands like Steak-umm , RGA , and Denny’s and the incredible amount of love they garner by letting their social team get weird. Social impact storytelling drives purchase consideration.

Brand Identity 202

Brand Identity Branding Content Storytelling 202

RDW Group

JUNE 7, 2023

Social media marketing is a constantly evolving field that has given companies of all sizes a platform to reach new … The post How to Set (and Achieve) Meaningful Social Media Goals appeared first on RDW Group.

Social Media 72

Social Media Media Social Marketing Paid Search Agency 72

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined!

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52