Biznology

NOVEMBER 27, 2013

(Photo credit: Wikipedia). To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Kapost

JANUARY 6, 2017

Firmographic and demographic fields are key for segmentation, lead routing, and analysis. Three of the most important database metrics are whitespace/field-completeness (covered above), duplication rate (how many emails/websites in your CRM are duplicate), and finally lead-to-account matching. Records directly related to each other.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Big question for you…How ready are you to support this initiative across your entire demand gen, field ops, marketing ops, and customer marketing teams? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Big question for you…How ready are you to support this initiative across your entire demand gen, field ops, marketing ops, and customer marketing teams? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). Big question for you…How ready are you to support this initiative across your entire demand gen, field ops, marketing ops, and customer marketing teams? Companies like BearingPoint, HP, and Xerox are noted as the early adopters.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Wikipedia and a handful of open-source software developers were the pioneers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40