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FEBRUARY 21, 2011 [Field, Salesforce.com] How to Overcome the Four Main Challenges in B2B Content Marketing
then took a field-marketing role because I knew it was crucial to have the right content for each customer situation. Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed. Director of Marketing for SAP.
FEBRUARY 21, 2011 | SAVVY B2B MARKETING
[Field, Salesforce.com] How to Overcome the Four Main Challenges in B2B Content Marketing
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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