Why Does Marketing Technology Matter To Business Evolution?
Crimson Marketing
MAY 13, 2015
It’s a spectacularly fertile field. We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. But at the same time, thousands of other start-ups are innovating new ideas around them. Heller: This “platformization of marketing” is a very real phenomenon already.
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