ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Customer Experience Matrix

MARCH 18, 2009

I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Users can create questions on the fly, list allowable answers, specify required items, and either map results to database fields or store them separately.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Enterprise Management 120

The Mx Group

NOVEMBER 17, 2017

For example, if your products / solutions are “considered purchase” (complex, longer cycle, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM. We are using salesforce.com as our CRM — how well will it work to support our efforts? Required fields are marked * Comment Name *.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Allocadia

JUNE 7, 2019

They understand they must prioritize strong control over the customer journey, spanning a variety of touchpoints by which the customer moves from awareness to engagement and purchase. You’ve always been able to use Allocadia’s unique attribute fields to tag line items to a stage in the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

They understand they must prioritize strong control over the customer journey, spanning a variety of touchpoints by which the customer moves from awareness to engagement and purchase. You’ve always been able to use Allocadia’s unique attribute fields to tag line items to a stage in the customer journey.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Adobe Experience Cloud Blog

APRIL 24, 2011

When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. If you want more descriptive lead sources add a second field that gives more specific information. Avoid lead source clutter. Do not list the campaign as the lead source.

Lead Scoring 48

Lead Scoring Lead Ranking Practices Leads 48

Marketing Insider Group

MARCH 3, 2011

I then took a field-marketing role because I knew it was crucial to have the right content for each customer situation. This post originally appeared on the Savvy B2B Marketing Blog … Why is content marketing so important? How hard can that be, right? Turns out, it is pretty darn hard. Centralizing Content.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

NuSpark Consulting

JULY 17, 2010

It’s a competitive field you’re in, and you want to have the most intelligence you can. Most systems integrate well with SalesForce.com, but also others. Standard email programs are limited in identifying hot prospects. For Sales People : You have goals and quotas to meet. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Hubspot

AUGUST 1, 2011

Being online, keywords can be entered into search fields to sort specific stories and articles. If I want to purchase a dress, I'm going to go to the store now. Join Salesforce.com’s George Hu and HubSpot’s Brian Halligan in this free webinar. People usually throw away physical mail, anyway. Connect with HubSpot :

Telemarketing 28

Telemarketing Salesforce.com Business Webinar Metrics 28

chiefmartech

APRIL 4, 2017

We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Automated integrations can also store field mappings, transform data and allow the transfer of data at scale, eliminating the risk of human error.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Appending means filling in missing or incomplete data, such as adding additional contacts to an account or filling in missing fields such as phone number or industry. It includes automated data field updates (e.g. No (except Data.com).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Valasys

AUGUST 8, 2019

ClickSoftware is cloud-based field service management & work management software & is already a key component of Salesforce’s Field Service Lightning offering for the businesspeople using the mobile devices. ClickSoftware enables its clients to precisely schedule & optimize their field service tasks.

Work Management 8

Work Management Marketing Management Acquisitions Salesforce.com 8

Webbiquity

DECEMBER 15, 2020

Modus is a mobile-first, AI-powered Sales Hub that helps field and channel reps get sales done with easy access to content, intelligent tools and microlearning. Field Nation. Field Nation is the world’s most active Field Service Marketplace and SaaS solution that connects businesses and workers to accomplish great work.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Hubspot

APRIL 3, 2012

In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline. 5) Stay organized with a CRM.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Zoominfo

NOVEMBER 5, 2020

It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power. ZoomInfo has long offered enrichment services to fill in missing data fields from lead forms and cleanse outdated data in customer relationship management (CRM) and marketing automation systems.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

DiscoverOrg

APRIL 27, 2017

Make sure your “From:” and “Reply to:” fields accurately represent you and your company. The best purchased lists have a bounce rate around 10%, and most will bounce at least 25% of the time. on their first cold email campaign – which took less than 30 minutes to set up within Salesforce.com. Sense of urgency: “I called.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Zoominfo

NOVEMBER 5, 2020

It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power. ZoomInfo has long offered data enrichment services to fill in missing data fields from lead forms and cleanse outdated data in customer relationship management (CRM) and marketing automation systems.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Hubspot

AUGUST 8, 2012

If customer experience (CX) is a new concept for you as a marketer, think of it as the overall experience a customer has with a partciular business, from their discovery and awareness of the brand, all the way through their interaction, purchase, use, and even advocacy of that brand.

Internet Marketing 28

Internet Marketing Work Management Marketing Management Paid Search Agency 28

Customer Experience Matrix

JANUARY 24, 2015

CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. Forms can be associated with actions but there is no specialized survey builder.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

FEBRUARY 14, 2010

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Customer Experience Matrix

MAY 25, 2010

Oracle tersely announced today that it had purchased the intellectual assets of demand generation vendor Market2Lead. However, a blog post by Eloqua's Joe Payne confirms that existing Market2Lead customers will remain clients of Market2Lead, while Oracle itself will be purchasing the technology itself.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

Customer Experience Matrix

MARCH 30, 2009

The latest version actually offers integration with Salesforce.com as well, making the system more suitable for larger organizations. This can be the start of the sequences, a fixed date such as a birthday, or an activity such as the last purchase. This is most typically used to add purchase information.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Customer Experience Matrix

SEPTEMBER 23, 2010

In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. As the elephants in those fields begin to notice flea bites from marketing automation systems, they’ll eventually consider extending their own systems in return.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

GoToWebinar When I last wrote about Treehouse, it had just added Salesforce.com integration. CRM integration is handled through forms that map fields from one system to another. Downloads are now part of contact history along with emails, campaigns, purchases, click-throughs and form actions. download and document management.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Webbiquity

APRIL 27, 2017

Owned by Salesforce.com. The app helps you play Mark Zuckerberg for your own online community of other professionals, clients, and business owners in your field. Showcase reviews: Marketing Insider Group, StoreYa Blog. 4) Desk.com. Google Review Count: 141. Pricing: $20/$60/$100 per agent per month. Showcase reviews: AppStorm.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Lead Liaison

JULY 18, 2018

Especially in that B2C field but also big end B2B. And in fact 84% that do make a purchase from you eventually are going to repurchase after that first purchase and that’s if they’ve attended a live event first. Pretty standard contact fields. But I’ve also made some custom fields. So this all transfers over.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Customer Experience Matrix

OCTOBER 10, 2011

Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. The system also provides above-average flexibility in the data model, allowing unlimited custom fields and supporting multiple values within a single field.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 17, 2009

Today, content management and campaign management can be purchased separately although they are tightly integrated. Since the CMS marketplace is now almost totally commoditized, in particular by open source products like Joomla and Drupal , it makes sense for vendors to look for an adjacent field with greater profit potential.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 24, 2008

But those systems are purchased and managed by the IT department, so they still leave analysts largely reliant on IT’s tender mercies. Users can import data from text files, relational databases, Excel, Access, text files, Business Objects or Salesforce.com. The data model itself is a fairly standard one of tables linked by keys.

Work Management 120

Work Management Salesforce.com Demand Generation Agencies Vendors 120

Customer Experience Matrix

JUNE 9, 2011

I believe the explanation is that most buyers purchase interaction management systems to get more powerful decision engines than those provided with their call center and Web site products. Pricing for agent-based applications (call centers, field sales, etc.) You’ll note that both of these are single-channel examples.

Work Management 120

Work Management Marketing Management Cost Software 120

Customer Experience Matrix

OCTOBER 2, 2011

He also cited previous enhancements including custom fields in list imports, custom lists and segments, increased email limit from 5,000 to 50,000 messages, better email templates, optimized email for mobile and social platforms, and improved Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

OCTOBER 8, 2010

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like Salesforce.com provide marketing automation; and ERM suites like SAP and Oracle include CRM. Operating systems, databases and hardware support them all.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Terminus

SEPTEMBER 26, 2017

We use the Salesforce.com API to add accounts in your Salesforce database to your Terminus advertising campaigns in an automated nightly process, allowing accounts to dynamically flow in and out of campaigns based on predefined rules. You can segment your Terminus advertising tactics by any field in Salesforce, including custom fields.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Paid Search Agency Enterprise Management 40

Customer Experience Matrix

APRIL 14, 2009

Users build emails and Web pages by positioning objects (text, data entry fields, images, etc.) LeadLife has existing integration Salesforce.com and could connect with other CRM systems via the system API. Users can define up to sixteen user-assigned fields on the lead record, plus an unlimited number of survey responses.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 16, 2009

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. price range, and willingness to consider less established vendors.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Lead Liaison

MARCH 7, 2018

But we definitely understand that not everybody is going to purchase. So let’s say your conversion rate on a purchase is 3%, that means 97% of your visitors came and they were interested but they left. We want to make sure that if it’s not a sale or a purchase, we’re still capturing the data from that conversion.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

WebMarketCentral

SEPTEMBER 21, 2009

The company's new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

Marketing Automation Services 20

Marketing Automation Services Marketing Automation Microsite Salesforce.com 20