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Writing on the Web

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How to Create a White Paper: Get Found Online and Grow Readership

Writing on the Web

Excellent products and services that deliver much more than expected, worth the price. If you are writing your own paper, you should start by finding out what others have written in your field. In this field, there are already a lot of published papers, many of them covering the topic from soup to nuts.

Paper 100
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Online Content Marketing: Let’s Put the “We” Back Into Weblog

Writing on the Web

Instead of generously sharing information about their field of expertise, they share “me-formation.” It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause. Whatever you’re selling, it’s got to be worth the price. That’s what content marketing does.

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5 Reasons Content Marketing is Getting Harder

Writing on the Web

There exists: A shift away from focusing on your products and services (what you know well). More people online in your field writing about the same things (some better, some worse). Come back and find an expert to work with, send them an email asking for help at a price you can afford. Surf the web in search of solutions.