Writing on the Web

JUNE 16, 2015

Copy the entire title of target keywords into the search field. You can also find him on Twitter , Google+ and his personal blog. Narrow down blog post ideas with Google AdWords Keyword Planner. Check it out with posts that you love and have already tested. Are you on YELP ?

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Writing on the Web

JUNE 4, 2015

Before your field gets flooded with too many on the same topic (if it isn’t already). This can include your own personal story of a turning point in your life. Are you an expert? Then you need to write and publish an expert ebook. Trust me on this one. questions that are compelling and that suggest better solutions.

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Writing on the Web

FEBRUARY 7, 2014

Personally, I’m not trying to get a book published, but many of my clients are and I want to as informed as possible about the book publishing industry which is changing so rapidly. If you’ve been considering writing a book in your field of expertise, let me know. Joan never ceases to amaze me at how helpful she is.

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Writing on the Web

AUGUST 23, 2010

You may be a thought leader in your field, but if you’re not publishing content on the Web, you’re not going to get found, get known, and get clients. If you’re in another field I probably can’t write for you, but I can revise what you’ve written, edit it, make it suitable for Web publications.

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Writing on the Web

FEBRUARY 13, 2013

Hint: It depends on your field or industry: some require daily postings, but others only once or twice a week.). Problem : Finding the line between personal and business. Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts. How much is too much?

Business Blogging 100

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Writing on the Web

JANUARY 30, 2014

The thing is, you probably aren’t a writer but an expert in your field. These posts probably have a mixture of case studies, personal stories and research. How do you find time for all these forms of content marketing? I’m suggesting you double up, use one form for another: Turn a client email into a blog post.

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Writing on the Web

MARCH 31, 2011

I know many of my readers and clients who want to become thought leaders in their field. But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. Blog Content: Are you personal… or all business? Share this on Technorati.

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Writing on the Web

FEBRUARY 4, 2016

I don’t care how good your writing is or how important you are as a thought leader in your field. On the other hand, a person who contracts an SEO agency to optimize their content has a higher chance of making a bigger impact than you. It’s not. Your blog needs good Search Engine Optimization , or SEO.

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Writing on the Web

JANUARY 9, 2014

A personal story or client stories that need to be shared? And yet, with many experts I work with , I find they are so immersed in their field they have a difficult time identifying topics that appeal to readers. There are other things to consider when deciding on a topic. Do you have a burning message that your readers need to hear?

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Writing on the Web

DECEMBER 29, 2011

You can find good writers in just about any field. Furthermore, when they do use writers, they don’t personalize it to make it their own. Content marketing doesn’t work as well without unique and personalized copy. It’s what will resonate with them and make them want to work with you.

Content Marketing 100

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Writing on the Web

FEBRUARY 26, 2014

It may be worthwhile to allude to a personal story, shocking statistic or provocative question you’ve shared earlier in your ebook. It’s a prime reason to speak with a coach or editor who’s familiar with your field. Reinforce with catchphrase!). Ask readers to do something: an easy next step with a sense of urgency.

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Writing on the Web

MARCH 7, 2012

They tell a LinkedIn (LI) candidate that the person is qualified or recognized as a valued colleague that has or will add value to your business. After all, one of your goals in LI is becoming a recognized expert in your field. Be sure that you can personally vouch for them. They also raise your credibility.

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Writing on the Web

JANUARY 3, 2014

Before your field gets flooded with too many on the same topic (if it isn’t already). This can include your own personal story of a turning point in your life. 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Trust me on this one.

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Writing on the Web

OCTOBER 25, 2011

More people online in your field writing about the same things (some better, some worse). I know this because I’ve experienced it personally. A shift towards the reader/customer and their needs (what you may not know very well). A business environment that is changing rapidly (what is unknown).

Content Marketing 100

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Writing on the Web

APRIL 24, 2013

Do my current readers also search for topics in this new related field? Blog Content: Are you personal… or all business? Is my target audience the same for both business offerings? Are there similar keywords people would search for to find both? Yes, it’s work and time, but you may as well get started now.

Business Blogging 100

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Writing on the Web

NOVEMBER 6, 2013

If you want to build a better business blog, this is key: you must read the other great blogs in your field, and some others as well. All of these services and suggestions are good for both business and personal bloggers. Why do you need to find great blogs to follow? It’s not only for inspiration. Photo Source).

Business Blogging 100

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Writing on the Web

OCTOBER 23, 2013

Your goal should be to write and publish the very best content in your field available online. Give your readers something they can use, solve a problem, be as charming or be as controversial as you naturally are in person, but be real. The more you talk about yourself and your business, the less people will value your content.

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Writing on the Web

JANUARY 31, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Three great tips to keep in mind for your blogging strategies: Show personality. Look for other good blogs in your field and figure out ways to partner up. Blogs have to be kept up. We should know.

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Writing on the Web

APRIL 19, 2011

There are a gazillion websites in your field. You need a brand personality. Because it involves personal creativity. Personality Not Included by Rohit Bhargava. Content Marketing Matters: What’s Your Brand Personality? You need a brand story. You need to stop sounding like everyone else. Blog this on Blogger.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

APRIL 28, 2011

You can find good writers in just about any field. Furthermore, when they do use writers, they don’t personalize it to make it their own. Content marketing can’t work well without unique and personalized copy. It’s what will resonate with them and make them want to work with you.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

JULY 29, 2010

Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

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Writing on the Web

APRIL 18, 2011

Let’s say you’ve outsourced your newsletter and blog content to a professional writer , an expert in your field. You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. Tell a story about a real person that illustrates the concepts in the article.

Content Marketing 100

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Writing on the Web

MAY 22, 2013

However, when you write the email, you need to make sure you write a compelling email offer , one that is personal. Or use AllTop.com , an easy way to look up blogs in any field. Consider emailing the blog’s author and inquire about a guest post or blog swap. You will receive a better response if you do so. .

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Writing on the Web

JULY 27, 2010

Content : Too broad and general, need to hone it down to specifics, need to personalize it. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Because these are people interested in the topic and field this client is in.

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Writing on the Web

DECEMBER 14, 2010

Related posts: Content Marketing Matters: What’s Your Brand Personality? Web visitors only want to know what you’ll do for them, and if you are unique, amusing, shocking or outrageous they’ll stay and read your pages. Add to a lense on Squidoo. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati.

Content Marketing 100

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Writing on the Web

JUNE 10, 2010

Each connection you make connects you to all of that person’s connections indirectly. If you have a business or personal blog, you can use LinkedIn’s blog tool to pull it onto your LI home page. In-person events. My Linked:Seattle group meets in person, and I’ve got to get to their events! The blog tool.

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Writing on the Web

SEPTEMBER 27, 2010

You may be expert in your field, but not so hot at writing. Blog Content: Are you personal… or all business? Blog writing is easy and simple and hard at the same time. Most people struggle with it. You may be super busy because you’re good at what you do. Share this on Technorati. Tweet This!

Content Marketing 100

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Writing on the Web

SEPTEMBER 12, 2011

And I really enjoy their aggregated lists* of top blog personalities, or as they call them, Ego Blogs. Heck, some may even have big heads, but for sure, they all write with larger than life personalities. It’s worth studying their blogs to learn the ways they write and include their personalities. They are also excellent.

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