Writing on the Web

JUNE 4, 2015

Before your field gets flooded with too many on the same topic (if it isn’t already). This leads to the marketing phase and should be strategically planned out.). Are you an expert? Then you need to write and publish an expert ebook. Trust me on this one. You have some experience with both success and failure.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

FEBRUARY 20, 2015

Here’s the real upside, once you publish, all of your contacts will be notified of your posting and again, remind your connections that you are indeed an expert in your field. Recruiters will notice you as well. Let’s say, for instance, you are a career coach or a leadership development consultant.

Linkedin 100

Linkedin Ideal Customer Profiles Social Media Consulting 100

Writing on the Web

JANUARY 30, 2014

The thing is, you probably aren’t a writer but an expert in your field. Before long, you’ll see how your blog forms the tracks that lead to an ebook that solves problems for your blog readers. How do you find time for all these forms of content marketing? Record an interview and turn it into a podcast.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

MARCH 27, 2013

They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads! Instead of generously sharing information about their field of expertise, they share “me-formation.” It provides quality information that leads to sales.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

DECEMBER 26, 2012

Your readership will increase as a natural result, which in turn leads to increased sales activity. Just like you’re an expert in your field, writers are experts in theirs. The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

FEBRUARY 26, 2014

You want to lead your readers through an emotional journey, but include enough facts to anticipate the right brain’s logical objections. It’s a prime reason to speak with a coach or editor who’s familiar with your field. Regardless of the structure you choose, appeal to both the audience’s right and left brains.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100