Only B2B

SEPTEMBER 1, 2020

As we know our clients could not attend events anymore and a lot of money was invested in events and field marketing. Owing to this, Account-Based Marketing is the new trend, when it comes to B2B marketing. According to the study of Forrester Research, only 1% of leads effectively turn into revenue-generating customers.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Kaon

FEBRUARY 15, 2017

One popular application of AR is consumer games, such as Pok é mon Go, which allows B2B marketers to take note on how this type of technology can be utilized in their field and give them a meaningful competitive advantage. In true AR, the product is scaled correctly so that the digital object fits perfectly into the physical space.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” If your priority is data management, you need to understand the total match rate a provider can deliver and the fill rate of the fields that matter to you.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Marketing for B2B ecommerce gets almost no attention. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Outreach

JANUARY 12, 2021

Forrester names Outreach a sales engagement leader. The Forrester Wave™: Sales Engagement, Q3 2020 report was the first major research report ever released in the sales engagement category. In it, Forrester named Outreach as a “Leader” in sales engagement, earning the highest score possible in 11 criteria.

Outreach 75

Outreach Forrester Top of Funnel Conference 75

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Left-field messages: These are things you know nothing about that flare up on a semi-regular basis. The marketing team understands the macro trends on social.

Enterprise Management 209

Enterprise Management Work Management Social Media Marketing Management 209

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Our thinking can get off track in thinking about, “How do I get what I want?”

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. But Dipanjan Chatterjee, Forrester’s principal analyst, warns that the CMO who limits their focus does so at their own peril. If you believe the experts, it’s science.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Sword and the Script | B2B

NOVEMBER 23, 2021

Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”. According to the survey, here’s why decision-makers consume thought leadership: 71% “keep up-to-date with the latest thinking in my field or business sector.”.

Thought Leadership 95

Thought Leadership B2B Thought Leadership B2B Sales Gartner 95

Exo B2B

FEBRUARY 22, 2018

No one will contradict me if I say that to be on the cutting edge of the latest B2B marketing trends and to stay informed and connected, there is nothing better to do than to get out of the office. Obviously, Forrester is very interested in the subject: Of course, Lee Odden was on site and lectured on Millennials. Future Trends.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Only B2B

MARCH 6, 2024

You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. According to Forrester : Companies that implement lead scoring see a 73% increase in lead quality. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Optinmonster

AUGUST 19, 2023

This shows that affiliate marketing is an exciting field growing more rapidly than expected. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. This search interest peaked even more from 2020 onwards.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Exo B2B

JUNE 18, 2019

Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Although these figures have been compiled by LinkedIn, they come from studies made by other sources, including once again, HubSpot, Forrester and CMI, the latter being the most prolific in terms of studies. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

Top Rank Marketing

AUGUST 14, 2023

There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Requests: A centralized way for enablement teams to manage requests from field teams directly within Enablement Planner. B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Seismic

FEBRUARY 28, 2023

In fact, Forrester has forecasted that growth in US tech spending will fall from 7.4% Requests: A centralized way for enablement teams to manage requests from field teams directly within Enablement Planner. B2B businesses are looking more closely at their cost structure given the economic and market fluctuations over the past year.

Budget Programs 52

Budget Programs Work Management Marketing Management Software 52

Content4Demand

SEPTEMBER 24, 2021

Forrester conducted personalization research that found that even companies whose personalization processes and approach are immature still see benefits. More specifically, companies that personalize, according to Forrester, can see a 6% increase in revenue, a 33% increase in customer loyalty and an 11% marketing cost savings.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Marketing Insider Group

AUGUST 30, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Our thinking can get off track in thinking about, “How do I get what I want?”

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Vidyard

NOVEMBER 30, 2018

The experience economy isn’t just about pop-up shops and Instagrammable wall quotes ( although both of those are big trends ). When banks fail to meet customers’ expectations it leaves the field wide open for fintech startups to poach customers. As their needs evolve, so too must the industries serving them.

Marketing Management 77

Marketing Management Forrester Paid Search Agency Touchpoints 77

SpotMe Blog

JULY 21, 2023

You may need fields for attendee information or event surveys. 1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Look for software with flexible form customization.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Albert

AUGUST 10, 2018

According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. And while AI has potential uses in fields as diverse as healthcare , education , and software development , it’s particularly well-suited to the world of marketing.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging. Customer and employee expectations and preferences have changed forever.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

ViewPoint

MARCH 6, 2012

According to the 2012 B2B Content Marketing Benchmarks, Budgets and Trends report published by the Content Marketing Institute and MarketingProfs: 9 out of 10 organizations market with content marketing. The key is to unearth trends and anomalies and make the necessary adjustments, while also tying marketing activities to revenues generated.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

KEO Marketing

JULY 18, 2017

According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts. When you hire digital marketing experts to guide your strategy and conduct your campaigns, you are bringing on professionals with several years of experience solely in the digital marketing field. They measure ROI.

Allocation 54

Allocation Planning Paid Search Agency Advertising Agencies 54

ViewPoint

APRIL 10, 2012

2011 Marketing and Sales Trends Successes and Failures. Click to start video at this point —In response to my question about 2011 marketing and sales trends that did happen or ones he expected to see but did not happen, Jonathan notes that a primary projection played out as expected: markets and sales remained relatively flat last year.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. That’s why it’s important to be well-informed of the latest trends affecting security issues. Trends research, surveys and case studies for life sciences/healthcare, financial services, and technology industries.

Work Management 102

Work Management Marketing Management Research Organization 102

Markempa

AUGUST 12, 2021

I recently met with a group of sales and marketing influencers and we discussed trends and our projects. We shared what trend is most affecting the work we’re doing (and of course Covid and the Delta variant spread came up). Our thinking can get off track in thinking about, “How do I get what I want?”

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Mereo

JULY 29, 2021

Jay McBain, principal analyst at Forrester does not see this trend going away: “I estimate there are more than 100,000 software companies (ISVs) today around the world — up from 10,000 only 10 years ago. Phone Message CAPTCHA Name This field is for validation purposes and should be left unchanged.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Valasys

OCTOBER 9, 2019

Engagio is a leader in the field of B2B marketing engagement & secured the first position for the Account-Based Marketing Vendor Metrix, besides winning the race of vendor Selection Matrix for SaaS & Software. The company provides both fast-paced as well as practical advice to their enterprise & vendor clients.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Content Marketing Institute

OCTOBER 5, 2018

You also can modify the yes-no field to customize it for whatever binary choices work for your poll question. Use trending tools. As Forrester writes in its recent report Maximize Business Value With Fast, Connected Technology , “Compelling experiences, delivered digitally, separate winners from laggards in the new era,”.

Forrester 99

Forrester Video Marketing Opt-out Opt-in 99