Smashmouth Marketing

SEPTEMBER 28, 2009

Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status.

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

SEPTEMBER 28, 2009

Although buyers are used to traditional relationships with a field rep, the study says, "S ome customers initially perceived the coverage change to an inside rep as being relegated to a lesser status.

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

APRIL 2, 2009

Conclusion: If you are a CMO, VP of Marketing, Field Marketing, Sales Operations, or own any part of Lead Gen, Sales Enablement, Social Media Marketing, you should be attending. Culture of Measurement (mostly sales management, but listen and learn what's important). Social Networking (need I say more - marketing mandatory).

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

OCTOBER 23, 2005

I was more impressed with the weak field. That said, I wanted a field like that. I was actually shocked that people that love the game this much were so sloppy with their play. I got cut in half late in the tourney by a weak Ace out of position catching against my QQ. I raised him good, but it didn't matter.

Blogger 100

Blogger Impressions Positioning Best Practices 100

Smashmouth Marketing

MAY 8, 2009

Get out into the field, ask for feedback, but add value during this process. Demand generation and sales enablement are the two most significant areas where investments seem to be on the rise. Some highlights below: Marketing needs to understand their customers and their sales force. Conversion rates at each stage of the funnel.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 22, 2009

Get out into the field, ask for feedback, but add value during this process Marketing and sales leaders need to know metrics inside out. Demand generation and sales enablement are the two most significant areas where investments seem to be on the rise. Some highlights below: Marketing needs to understand their customers and their sales force.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

APRIL 25, 2009

If you can't attend, then at least follow it on twitter using hashtag #sales20.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. About: Pam O'Neal oversees global marketing for BreakingPoint including brand strategy, integrated marketing programs, press and analyst relations, and regional field marketing.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? A small change in the focus on a group of opportunities at a particular stage can make a big difference. Let me explain.

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

AUGUST 31, 2009

Mike: Has HP implemented any specific tools or strategies to improve sales effectiveness and tracking, sales enablement and in general, make your field force more productive? A small change in the focus on a group of opportunities at a particular stage can make a big difference. Let me explain.

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

DECEMBER 15, 2008

It levels the playing field and provides a low cost way to connect with customers and help them “find” your company and its products. Pam: Red About: Pam O'Neal oversees global marketing for BreakingPoint including brand strategy, integrated marketing programs, press and analyst relations, and regional field marketing.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

FEBRUARY 22, 2009

Gerhard is actually going to field questions from tweeterland: "We just got a question from twitter. Side chats on presentations. Requests for information. Calls to others to meet after hours for a drink. Laura Ramos from Forrester wants to know what the panel thinks about social media marketing as it pertains to sales 2.0?"

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Gerhard is actually going to field questions from tweeterland: "We just got a question from twitter. Attendees can comment to each other while at the event. Side chats on presentations. Requests for information. Calls to others to meet after hours for a drink.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

DECEMBER 30, 2008

The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

The question is to reach that senior executive, especially in non-technology fields (where you get less of the geeks and trend setters), how do you reach a C/VP level target? Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MARCH 27, 2004

It was a bit of amine field, but the lucky survived. The next couple hours were very interesting. I watched the shootoutbetween the experienced, proceding with caution, and the weekendwarior going all in on K2x from early position. My comfort dwindled as I proceded to spend three hours without seeinganything interesting.

Positioning 100

Positioning Spending Ad Building 100