Marketing Interactions

JULY 25, 2021

We all know (at least I hope we do) that field merges for a person’s name or company are weak because often they are the only components (loosely) related to personalization. I think it means improving on where we started with the concept of personalization, given the advances in technology and our ability to collect and use data.

B2B Marketing 69

B2B Marketing B2B Paid Search Agency Buying Cycle 69

Marketing Interactions

APRIL 14, 2019

To level the playing field, marketers must focus on personalized and connected messaging—and they must do so competently, consistently, and at scale. The prevalence of marketing technology has made it easy to push ideas that marketers want to share, regardless of whether those ideas are what our buyers want to hear.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

FEBRUARY 15, 2019

And, if you look at the way questions and answers are structured, quite often the surveys are designed to show the company who fielded the survey in the best light. It’s hard to get a true consensus with such a variant pool of respondents.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

MAY 21, 2018

Improvised content was acceptable a decade ago when an open playing field contained little competition for audience attention. We can no longer approach content marketing as an ad hoc task and produce the results expected by the organization. Today you need structure, strategy, and discipline to succeed with content marketing.

Cost 69

Cost Content Marketing Automation Services Work Management 69