Anything Goes Marketing

FEBRUARY 1, 2009

Not only do I listen to my fellow tweeters, I also look for people that may need assistance in my field and try to contribute to the Twitter information library. I specifically look for those people that can help me and I will promote those Twitters that provide me with valuable insights.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

SEPTEMBER 13, 2009

I would like to see metrics that include the percentage completeness of contacts for key contact fields and the resulting email response metrics for campaigns that involve data that has been cleansed. Multi-channel Metrics. The success of email marketing campaigns should no longer be looked at in isolation.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

JANUARY 26, 2010

marketing automation systems allow you to add dynamic content sections (not just a personalized field) and rules. You may be saying – how can I personalize the heading for each of my email subscribers? I recommend creating a few personalized sections based on the largest and most important segments that are part of your campaigns.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

AUGUST 16, 2006

Let them munch on it and if they want more, then they can fill out a web form that has additional fields. If you have content that you know prospects would like to see, offer a few bits for free or with a minimal barrier. At least they can see the value in the content that you provide before having to fill out a long form.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 11, 2007

Just plug in the audience size, your campaign costs (do this by holding and dragging your mouse up or down on the text field), the expected response (clickthrough rate) and conversion rate (number of sales in this case). You also need to know the average purchase price. Email Labs has a similar email ROI calculator.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

DECEMBER 21, 2008

Experiment with an optional field on a few key web registration forms and see how this affects your conversion rate. Have a look at Karl Roche's excellent post on Twitter for events for more information. Ask email subscribers for their Twitter ID when they sign up.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 18, 2007

You can use some fancy Java Script to make key fields such as address, city etc. Instead of just having your online visitors sign up to receive a white paper or e-book online or by email, why not provide the option of having it mailed to them if they select this option? appear on the landing page if the "snail mail" option is selected.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

JULY 4, 2010

The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. At times, you may see a really long form that asks for everything from your name to the name of your pet (Ok, maybe not the name of your pet but you know what I mean).

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

MARCH 18, 2007

If it's an open text field, it's difficult to use for segmentation and many titles are crazy these days as "everyone is a manager" in some cases. For title, I would use a drop down to find out the level that a person is at - For example: manager, director, executive. This type of standardized data can be used for future segmentation.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

FEBRUARY 25, 2007

For landing pages, typically the offer and number of fields are the elements that I would test. Typically testing consists of a smaller number of your email list (say 10%) so you can first test these results and send the most successful email out to the majority of the group.

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

SEPTEMBER 4, 2006

Ask yourself - do you need to make fields mandatory when adding comments? Have look at what blog awards are out there by going to Google and searching for them. You never know what you'll find. Make adding comments easy. Don't place barriers in the way of allowing people to add comments. This may make it easier.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

OCTOBER 1, 2006

If you are someone with contacts in the field they're in, help this person out by suggesting they get in touch with so and so. Ask them if they are attending this conference or if someone from their company is and request an informal meeting or a "see ya at my booth". Help them get in touch with the right people.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

MAY 17, 2009

Develop Once, Run Anywhere [DORA] megheuer : # sds09 "Cajoling and good citizenship did not work" to drive use of run-once-use-everywhere programs; Centralized org structure did megheuer : # sds09 By 2015, dominant marketing model will be an architecture of plays and tactics in an integrated, multi-dimensional approach megheuer : # sds09 Attendees (..)

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

JULY 20, 2007

The web visitor will know after a few seconds if this is something that they are interested in It's easy to request additional information and all that is required is to fill out two fields to complete the web form.

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

NOVEMBER 16, 2008

Optimize your landing pages by removing any unnecessary fields. With this type of process in place, you can ensure that your sales team is "cutting through the crap" and following up with the best leads before your competitors. Reduce the complexity to getting access to information on your website.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100