Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. This new feature is designed to help minimize the risk of unintentionally transmitting Personally Identifiable Information (PII). The post New GA4 features improve security and report accuracy appeared first on MarTech.

Features 119

Features Marketing Analytics Tools Google Demographics 119

Ontraport

JUNE 9, 2020

Now you can with your new display condition that lets you show/hide content on your landing page blocks based on any variable contained in your URL, such as UTM parameters or a specific subdomain. the “Only show this block if the page URL contains specific text” option. The post Feature Update! Display Settings.

Display 52

Display Features Landing Pages Ads 52

Optinmonster

JUNE 16, 2022

Are you looking for a way to exclude a WordPress URL in Google Analytics? In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics. Exclude a WordPress URL in Google Analytics (Step by Step). Exclude a WordPress URL in Google Analytics (Step by Step). The plugin offers three pricing plans.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google eCommerce 81

KoMarketing Associates

DECEMBER 2, 2020

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. Customize the URL of your Company Page. And it’s amazing how many great keywords are still available for LinkedIn Company Pages’ URLs. Job function. University.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

FMG Suite

SEPTEMBER 2, 2020

One of the most important things that an advisor must do when designing their new business site is to choose an URL. Your URL you choose will not only provide the foundation for your brand but for your Search Engine Optimization strategy as well. Follow these tips to make sure your financial services website URL is a winner: .

Service 98

Service Fulfillment Top of Funnel Marketing Funnels 98

Envy

FEBRUARY 21, 2022

This new feature sort of slipped by unnoticed, but it’s actually one of the simplest functions to do in HubSpot. All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”.

Hubspot 116

Hubspot Features Press Marketing Report 116

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Marketing Insider Group

MAY 24, 2023

Use advanced search features to get insights into your competition, audience, and website. Combine advanced search features to filter your searches further. These functions let you search for pages with a particular word in the URL or page title. Note that this feature often won’t work on smaller domains.)

Search Marketing 301

Search Marketing Google Optimization Tips 301

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Conductor

DECEMBER 2, 2021

You may already be familiar with Conductor’s best-in-class feature Content Guidance , but for anyone who isn’t, welcome to the future of your SEO and content marketing workflow. With enhancements to reporting features in Conductor, Year-Over-Year reporting has never been easier. Higher search rankings are waiting.

Efficiency 116

Efficiency Features SEO Lead Ranking 116

Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. UTM codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL. Open the Tracking URL Builder. What are UTM codes?

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Webbiquity

JULY 25, 2023

It also offers the chance to build upon your historical SEO success, retaining the content and features that are already driving organic search traffic while taking advantage of the occasion to make additional improvements. Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch.

SEO 245

SEO Marketing Websites Lead Ranking Lead Scoring 245

Outgrow

DECEMBER 6, 2022

Outgrow Product Update for October 2022 [20+ Outstanding Features]. Outgrow is back with yet another round of exciting, new features. This is a rather important feature and with its introduction, we aim to help ease the analyzing and reporting process for you. . Some New Display Features to Refine Your Aesthetics.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Conductor

AUGUST 5, 2021

Search any topic, and even specify any of your owned page URLs, to get personalized, actionable recommendations that your entire team can apply to improve your rankings. Harness the power of Content Guidance and Conductor’s evolving range of product features to take your content marketing success to the next level.

Features 116

Features Content Marketing Content SERP 116

Parse.ly

JANUARY 7, 2019

It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com. The post Discover.google.com gone as a referring URL in latest referral traffic trends appeared first on Parse.ly. That’s it for December 2018.

Traffic 94

Traffic Trends Aggregators Domain 94

Conductor

MARCH 29, 2022

In March 2020, Google returned URLs from retailers like Walmart and Amazon that contained lists of printing-related products. Next, we assessed the volatility of eCommerce search results using the search engine result page (SERP) volatility feature of our partner SEMrush. What does this mean? Consider the term “printers:”.

eCommerce 115

eCommerce Paid Content Features Trends 115

MindFire

JANUARY 26, 2022

The post New Use Cases for Direct Mail in 2022: Personalized QR Codes, Direct Mail Match Back, Modern Personalized URLs, & OptiChannel Direct Mail appeared first on MindFire, Inc. If you have questions or comments, drop them below, and we’ll get back to you ASAP. Four New Direct Mail Use Cases: Watch Now.

Personalization 96

Personalization Video Marketing Thought Leadership Training 96

Moz

MARCH 22, 2021

Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. I did all these beautiful analyses, found a lovely connection between Featured Snippet losses, YMYL queries, and head terms, and then you go and make me look like a chump?! You want more data? Okay, fine, I guess.

Features 67

Features Comparison Keywords SERP 67

Bionic

JULY 9, 2019

At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan. So, how do you get all the benefits of tracking URLs without the hassle?

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

SmartBug Media

OCTOBER 13, 2020

Whether or not you’ve had the opportunity to take advantage of some of HubSpot’s existing features, the time to incorporate contextual marketing is now. Well with this new feature, HubSpot really puts A/B testing to rest. Prior to this update, this was the only feature available in the platform. Delay until a day or time.

Hubspot 111

Hubspot Features Planning Landing Pages 111

Envy

FEBRUARY 6, 2022

Have you ever created an email in HubSpot and added a button, but then noticed that you can link a CTA instead of a URL? It’s funny because they’re essentially doing the same thing - driving prospective customers to your website, where they can convert on a form and be added to your database OR driving them to an external link.

Hubspot 118

Hubspot Features Click Rate Analysis 118

Moz

SEPTEMBER 16, 2019

Introducing the Automated PageSpeed Insights Report: With this tool, we are able to quickly uncover key performance metrics for multiple URLs with just a couple of clicks. All you’ll need is a copy of this Google Sheet , a free Google API key , and a list of URLs you want data for — but first, let’s take a quick tour. You betcha!

Google 52

Google Automation API Landing Pages 52

Moz

FEBRUARY 4, 2021

Posted by Zoe.Pegler Winning the featured snippet for a target keyword means increased traffic to that page , and you can use STAT to achieve those wins. Today I'm going to be showing you how to use STAT to identify featured snippet opportunities. What's a featured snippet? ? ?. I'm Zoe from Moz's Learning Team. So do that.

Stats 56

Stats Features Long Tail Marketing Lead Ranking 56

SmartBug Media

APRIL 27, 2020

This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Which features would they recommend for users who are just getting started? They wrote odes to foundational features like Marketo’s cloning ability and folder structure. Here are the experts’ top Marketo features, in their own words.

Features 98

Features Marketo API Enterprise Management 98

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Use Google Bard for this too, as Google tries to incorporate unique features to compete with Microsoft.

Marketing AI 128

Marketing AI SEO Thought Leadership Search Marketing 128

NuSpark Consulting

OCTOBER 1, 2023

This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. You’ll need to provide a “Webhook URL” and a “Key” which you will generate in the next steps within Zapier. ” You will see a custom webhook URL. Copy this URL.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

NuSpark Consulting

OCTOBER 1, 2023

This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. You’ll need to provide a “Webhook URL” and a “Key” which you will generate in the next steps within Zapier. ” You will see a custom webhook URL. Copy this URL.

Lead Generation 130

Lead Generation Sales Qualified Leads Google Ads 130

ClearVoice

MARCH 1, 2021

What is a featured snippet? A featured snippet is the result in “position zero” in some of Google’s search results in a box at the very top of the page. You’re likely to see featured snippet results when you search for: Definitions (e.g., Are featured snippets good or bad for SEO? Costs (e.g.,

Features 52

Features SEO User-Generated Content Google 52

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats.

Social Media 63

Social Media Clickthrough Media Domain 63

Sprout Social

APRIL 10, 2019

From Publishing to Reporting, Sprout Social continues to develop new features designed to enhance your workflow. With all of the features available on Sprout, you might be overlooking a few easy opportunities to save time and gain greater insight into your social performance. Click Schedule and the post will re-open in Compose.

Features 105

Features Tagging Custom Publishing Keywords 105

Convince & Convert

APRIL 13, 2017

So let’s dive into the Super Sweet Six: Facebook’s best features right now. All of these features are still relatively new, but they have also been around long enough to be tried and tested by advertisers big and small, which is roughly three months. Here’s an important note for non-U.S. Time On Site Custom Audiences.

Facebook 128

Facebook Advertisements Advertising Features 128