Buzz Marketing for Technology

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Hashtags have been around for a while. Predictions, anyone? We all make mistakes.

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Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY. To get a copy of the slides or to listen to the replay, please click here.

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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster. To get a copy of the slides or to listen to the replay, please click here.

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How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willmcinnes ) Integrated Marketing Analyst at Union+Webster.

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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum! Strong translation capabilities and sentiment scoring were also mentioned as key features.

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