Marketing Insider Group

APRIL 21, 2020

That’s a clear advantage over mass media tactics, like television and print ads. To connect, ads need to feature people who look and sound like their viewers. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Is it signing up for an email campaign? Purchasing a certain product?

Planning 289

Planning Marketing Plans Video Marketing Content Marketing 289

SocialPilot

JANUARY 15, 2024

As per Think with Google, 60% of viewers prefer watching videos online rather than on television. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Remember, too, that most television ads are limited to 15-, 30- and 60-second slots. Failing to test.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Less so in the B2C space, which is pretty well defined by, “Who are the most successful influencers on YouTube, Instagram, and TikTok?”

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Choozle

MARCH 27, 2024

Unlike traditional linear television, where advertisers can reach broad audiences through a handful of major networks, CTV spans numerous platforms, apps, and devices. Choozle’s advanced frequency control features enable advertisers to strike the right balance between exposure and engagement. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 149

iProspect Advertising Agencies Brand Identity Branding 149

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. We are experiencing a new world of binge-watching, subtitles, looping, dubbing, and captioning as film, television, games, and other media accommodate a globalized audience.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. Features are devoid of emotion.

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Sprout Social

NOVEMBER 29, 2021

As networks continue to release transactional features that are unique to their own standards of engagement, marketers will need to rethink what an effective product listing looks like. Consumers state that they are most likely to make purchases on Facebook, Instagram and Youtube —all three of which support media-rich listings.

Buy 142

Buy Brand Identity Branding eCommerce 142

Hubspot

FEBRUARY 3, 2020

As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising. Buy video ad space on social platforms.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

ClearVoice

MAY 14, 2021

For example, paying for a television advertisement during the Big Game or the premiere of a hit series will cost a pretty penny, and It may not be niche enough to reach the ideal user for the business. Common marketing vehicles: Television: Product placements, advertisements, news features.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

ClearVoice

FEBRUARY 1, 2022

We're featuring 12 phenomenal Black Creators that will inspire, inform, or spark change in the way we think collectively. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Contently

JULY 9, 2018

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

iProspect 83

iProspect Advertising Agencies Branding Brand Identity 83

Convince & Convert

FEBRUARY 5, 2015

” In reality, the spot wasn’t featured in a national media buy. It was featured regionally, which the company cheekily hinted at on its website. Social Media Case Studies brand strategy crowdfunding innovation marketing super bowl commercials television advertising' Is anyone else wondering what they might do next year?

Paid Search Agency 129

Paid Search Agency Ads Branding Brand Identity 129

Convince & Convert

FEBRUARY 26, 2015

Featuring a mouthwatering image of french fries in a popcorn machine and copy about wishing this was available at movie theaters, it fits in with the movie-themed awards show. Inspired by the notion that “it only takes one tweet to start a trend,” the company released a thirty-second video on YouTube and Twitter during the Oscars.

Social Media 143

Social Media Brand Identity Branding Media 143

Hubspot

AUGUST 27, 2018

In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. What used to be a commercial-free oasis from traditional television, it seems, is starting to replicate it. Source: YouTube.

Paid Search Agency 58

Paid Search Agency Cable Video Marketing Ads 58

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

KoMarketing Associates

JULY 11, 2017

She uses Animoto to reach brands that want to know what Facebook’s earnings call or new features Facebook is putting out there means for them. Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Timeliness is always great.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Digilant

MARCH 25, 2021

Whether it’s Spotify, Youtube Music, Apple Music, Soundcloud, Amazon Music, or Pandora – everyone has found their favorite music and podcast streaming service. Although preferences differ from consumer to consumer, there’s one thing all music listening choices have in common: streaming or digital listening is the clear favorite.

Advertisements 105

Advertisements Advertising Trends Paid Search Agency 105

Hubspot

NOVEMBER 29, 2018

They feature sweeping drone shots and crisp clips of the interior, and a detailed overview of the property is included in the video description. The listing videos are posted on YouTube, the second most popular search engine behind Google. These listing videos feature luxury homes in California. The Boutique Real Estate Group.

Video Marketing 92

Video Marketing Ideal Customer Profiles Best Practices Paid Search Agency 92

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Great for product or service demonstrations, especially for a complicated solution that needs video to explain key features and benefits.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Tomorrow People

JULY 12, 2012

I switched on the Television last night very briefly and I can now see why Facebook is so popular! Everyone has a camera in their pocket or bag these days as smart phones now have them as a standard feature. There was nothing to watch.

Facebook 120

Facebook Cable Television marketing Youtube 120

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. In addition, you can utilize the audience targeting features to ensure that your marketed content reaches the targeted audience.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. Image courtesy of Lemon&Orange Youtube channel. Image courtesy of AMCTheatres YouTube channel.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Sprout Social

JUNE 25, 2019

For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. You can download the approved icon files from the YouTube Brand Resources page. Guidelines Maintain a clear space of at least half the icon’s width around the YouTube logo. Source: YouTube Brand Resources.

Social Media 107

Social Media Media Guidelines Youtube 107

Vidyard

JUNE 8, 2017

TED Talks – Not Just a YouTube Phenomenon. Whether the topic is Business , Health , Science & Medicine , or the top-level TED Talks: Ideas Worth Spreading, the innovative video and live event series showcasing thought leaders has long been one of the most popular YouTube channels in history.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

Hubspot

DECEMBER 16, 2019

TikTok and TikTok India both follow a similar strategy of highlighting features on the app, company news, and the inner workings of the TikTok office. The company produces music, videos, and other content for YouTube, Instagram, TikTok, Spotify and other platforms that are popular with Gen-Z and millennials. Followers: 4.7

Brand Identity 101

Brand Identity Branding Youtube Social Media 101

Hubspot

AUGUST 2, 2018

If you want to build your audience from scratch, you can use the Core Audiences feature, which lets you choose from hundreds of options to target specific users with ads. By using the lookalike audiences feature, you can find and target audiences that are similar to your customers or prospects. TrueView Ads.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Rain: The Growth Agency

JANUARY 29, 2021

The event is free to watch and will be broadcast by SHAQ on Facebook Live, as well as via LiveXLive, a global platform for livestream and on-demand audio, video and podcast/vodcast partners including Samsung TV, SLING, STIRR and LiveXLive’s channels on YouTube, Twitch, TikTok, Twitter and more.

Advertising Agencies 40

Advertising Agencies Ad Agencies Broadcasting Viral Marketing 40

Digilant

MAY 11, 2023

For instance, Samsung TV+ revealed its expanded programming, featuring a new partnership with Conan O’Brien, the inclusion of A&E content, and an expanded news offering encompassing local programming in over 100 DMAs. According to Statista , FAST will reach $6.1 billion in ad revenue in the US by 2025.

Budget Programs 40

Budget Programs Allocation Advertising Agencies Funnel Advertising 40

Excelsior Research

APRIL 22, 2022

Now, people consume more advertising online than in print media, radio or television. Example:The ads when you play YouTube videos) Every business is thinking about promoting their business on social media to ideally reach new customers and improve the company’s branding.

Social Media 52

Social Media Media Best Practices Business 52

ClearVoice

OCTOBER 17, 2018

Coming into this year, Andrea Fogle , Digital Development Manager at Epic Productions discussed in a YouTube video the top three video marketing trends for 2018. YouTube has launched a new tool to help reach cord-cutters. In short, diversify, test, and learn until you are confident that you are spending in the right places.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Digital literacy helps everyone delineate authentic content from conspiracy theories, even ones with well-produced the YouTube videos.

Planning 141

Planning Paid Search Agency Digital Marketing Funnels Work Management 141

Digilant

JANUARY 14, 2020

More consumers are continuing to cut ties with linear TV (think standard television sets with ads and scheduled shows) and embrace internet-backed entertainment. These new launches mean big things for consumers, streaming competitors such as Hulu, Netflix, and YouTube, and most importantly, advertisers.

Paid Search Agency 52

Paid Search Agency Television marketing Youtube Curation 52