Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

APRIL 19, 2022

Social proof can help create trust and boost your business growth in 2022. Social proof is more than reviews and testimonials. Social media is a great channel for community growth. By giving a face and a name to the people whose blurbs you feature, your testimonials are much more credible. Create a Community of Advocates.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Services 124

Marketing Automation Services Marketing AI Marketing Automation Automation 124

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 95

Keywords Template Analysis Barriers 95

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. Here are 5 hacks you can use to boost your company’s organic social media reach. There are different best practices for every social media platform. Develop a Social Media Strategy.

Social Media 326

Social Media Organization Media B2B 326

Parse.ly

APRIL 25, 2023

Twitter social interactions were discontinued in Parse.ly Starting on April 30, 2023, social interaction counts for Twitter and tweet cards will no longer be available in Parse.ly What is a social interaction in Parse.ly? Social interactions in Parse.ly effective April 30, 2023. What is changing? updates The post Parse.ly

Twitter 52

Twitter Features Social Networks Analytics 52

Martech

APRIL 10, 2024

For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content. Collections can feature multiple products from many creators. Shopping Collections. Fuel for your marketing strategy.

Youtube 82

Youtube Features Merchandising Sample 82

The Point

MAY 19, 2020

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Martech

JANUARY 17, 2024

Many of these features are now being upgraded with AI and ML. Features to look for The availability and sophistication of these features can vary significantly based on the CDP vendor and the specific product offering. The use of generative AI for content creation is an emerging trend and not yet a standard feature in CDPs.

Marketing AI 95

Marketing AI Enterprise Management Features Marketing Management 95

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Oktopost

OCTOBER 28, 2020

Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. Here is one: Social BI is absolutely unique in what I’ve seen in the industry. If you haven’t tried Social BI yet, we encourage you to do it today! What do you think about Social BI?

Features 118

Features Demographics Marketing Report Impressions 118

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

MARCH 21, 2023

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. LinkedIn Audio Events, another new feature, allows users to host live conversations without video. Social media scheduling tools have long been a part of the digital marketer’s stack at larger and more mature organizations.

Linkedin 111

Linkedin Features B2B Marketing B2B 111

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Litmus

APRIL 17, 2024

And today, we’re announcing three exciting new features (including one of our most-requested features by customers!) Scratch-Offs are one of the most-requested features, so here they are! You see its power in things like social media follower counts or movie box office numbers signaling to others what’s popular.

Click Rate 85

Click Rate Display Email Campaigns Validation 85

Martech

MAY 11, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The post This week’s AI-powered martech features, products and platforms appeared first on MarTech. Talking Medicines launched Drug-GPT on its PatientMetRx 2.0 Get MarTech!

Features 106

Features Click Fraud Product Advertising Agencies 106

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Here’s how.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 122

Social Media Personalization Media Work Management 122

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 92

Social Media Media Lead Scoring Lead Ranking 92

Contently

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. On Instagram, Reels debuted in 2020 and have been a runaway success, eclipsing Stories in 2022 to become Instagram’s fastest-growing feature worldwide. TikTok is probably the best-known platform for brand videos.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. The new feature turns hundreds of pieces of individual and discrete feedback into easily consumable short, structured paragraphs, identifying the most important topics and trends. Why we care. Get MarTech!

Marketing AI 97

Marketing AI Ideal Customer Profiles Features Product 97

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Simply post the video onto your social channels with a strong CTA to the text.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 101

Social Media SEO Optimization Media 101

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Oktopost

AUGUST 16, 2023

Instagram, the quintessential social media platform for visual content, has rolled out a groundbreaking update to its API—enabling the sharing of Instagram Stories. This comes as a golden opportunity for businesses, especially those who’ve integrated Instagram into their social media marketing strategy. And guess what?

Features 62

Features API Buzz Social Media 62

BenchmarkONE

DECEMBER 1, 2022

billion users that spend an average of 53 minutes daily on the platform, Instagram is one of the most popular social media platforms out there. . However, to expand visibility and reach your audience with Instagram, you must leverage every feature available to you. The Meta-owned social media giant made the new feature even better.

Small Business Marketing 73

Small Business Marketing Features Business Tagging 73

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 102

Social Media Enterprise Management Work Management Marketing Management 102

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Valasys

FEBRUARY 28, 2024

Instagram is reportedly developing a new feature called Friend Map , which allows users to see the last active locations of their friends on a map, similar to the existing feature in Snap Map. Additional details: Leaked information originated from a social media post on February 24th.

Features 45

Features Tagging Display Social Media 45

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Social Media 105

Social Media Advertisements Advertising Tools 105