LeadSloth

MARCH 8, 2010

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. Sales People Choose Their Alerts.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Salesforce.com Automation 100

Webbiquity

MARCH 12, 2019

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). Engage is featured in: The Inspiration. Engage, Inc. Current size: Engage is revenue positive.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. These are advanced features for consumer marketing automation and almost unheard of in B2B systems. responsive design").

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

My thumbnail description doesn’t cover the important technical features that make Influitive practical, including controls over how challenges are issued (who is eligible, date limits, quantity limits, etc.),

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

LeadSloth

OCTOBER 20, 2010

One of the time-saving features that is the type-ahead search: see the video tour of Eloqua 10 for details. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Another new product is Eloqua Discover for Salesforce.com. Eloqua Discover for Salesforce.com (click to enlarge).

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. You know who you are. I took a look at the actual product last week.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

markempa

APRIL 13, 2015

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. You can follow Brian Carroll, Executive Director, Revenue Optimization, MECLABS Institute, on Twitter @brianjcarroll. on a real-time basis.

Distribution 120

Distribution Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. Case Management.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. Act-On can also push or pull data to Salesforce.com on a list-by-list basis, which gives users more control than moving all records at once. This lets users manage the database as if it were a set of separate lists. (In

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 5, 2010

At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Marketo added features to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. Could this lead vendors to compete on other grounds entirely?

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

LeadSloth

AUGUST 4, 2009

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). The Google tracking is from before Twitter, so the URLs were long and ugly. Twitter made the URL shorteners popular, like tinyURL and bit.ly. You can’t see data on individual users.

Social Media 100

Social Media ROI Media Marketing Qualified Leads 100

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Then I remembered that Pardot also recently announced new social features, called Pardot Social Insight. Is it easy for the vendors to implement?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. Ones I know about include Pardot , LoopFuse , TrueInfluence , Salesforce.com and ACT! Here’s a quick and surely incomplete run-down of those I’ve seen recently.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. We try to avoid starting with discussions of implementing certain features – say lead scoring – in favor of a focus on the client’s existing processes.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. Improvements to the Salesforce for Twitter app.

Jigsaw 48

Jigsaw Enterprise Management Work Management Salesforce.com 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Top word of 2009: Twitter. Linkedin and Twitter integrate. Twitter creates Twitter Lists. Salesforce.com announces Chatter, social computing for enterprise companies. Twitter gets an (unofficial) app store. December 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. I've summarized this in the following table.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Marketing Insider Group

MARCH 3, 2011

Visible pricing and a clear comparison of features is cited most often as the biggest B2B content gaps. Sales portals and other technology like Content Management Systems (CMS), CRM, salesforce.com and marketing automation systems must map to a clearly defined delivery process so the expected content is available when and where it’s needed.

CMS Development 100

CMS Development Top of Funnel B2B Marketing Content Marketing 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Salesforce.com leverages Facebook to drive attendance to its many events. Let’s look at some examples of what they do well.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Vidyard

SEPTEMBER 15, 2014

With all of these added features, hosting video on Facebook may seem like the golden ticket to optimizing engagement and driving traffic to your website, but all of this must be taken with some caution for marketers. First off, Facebook’s new features are somewhat limited. But what does this all amount to?

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Biznology

JULY 28, 2015

Finally, I go over to Google and do simple searches like “top government intelligence blogs” or “top mommy blogs” or “top government twitter profiles” and stuff like that. When all is said and done, I prune, prune, prune, prune, prune.

Research 80

Research Process Long Tail Marketing Blogger 80

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Funny and fast videos to entice, product experts to educate, and then software demos to help buyers vet features will be the mantra of the Web moving forward. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

ViewPoint

AUGUST 30, 2012

He also is impressed with the proliferation among start-ups in theSilicon Valleyof growth hacks: “You could define it as this sort of hack or feature that you do from a marketing perspective or from a sales perspective—whatever it is that drives growth. He helped build Salesforce.com with an outbound marketing perspective into the mid-market.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

FEBRUARY 9, 2014

Just scroll down and you''ll find plenty featured on Inbound Hub this past week. You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like. Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. Not sure where you can find those resources?

FAQ 28

FAQ Hubspot Salesforce.com Inbound Marketing 28

Hubspot

APRIL 30, 2010

With over 65 million professionals using their network, LinkedIn doesn't often get the buzz that Twitter and Facebook commands. With the initial launch the interaction opportunities are fairly basic, but as the feature matures more opportunities will be released to improve communication between companies and individuals.

Linkedin 28

Linkedin Paid Search Agency Companies Salesforce.com 28

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52