Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. 6) InTouch.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Customer Experience Matrix

DECEMBER 3, 2008

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Work Management 120

Customer Experience Matrix

OCTOBER 26, 2006

hosted, application service provider, or Software as a Service) deploy faster, are more likely to stay within budget, have more satisfied users, and yield more significant improvements than conventional on-premise systems. (The I don’t recall being asked whether I wanted one. This is not exactly a best practice.) Personally, I doubt it.

Demand 120

Demand CRM Salesforce.com Studies 120

Hubspot

MARCH 9, 2011

We made an early choice to create the “inbound marketing” category versus joining either the marketing automation category or the Internet marketing software category. Free 30 Day Trial: HubSpot Software. Want to learn more about HubSpot software? This turned out to be one of our better decisions.

SMB 28

SMB Google Marketing Automation Services Word of Mouth 28

Online Marketing Institute

JUNE 30, 2009

There is of course a lot more than deliverability that goes into an email service provider evaluation (feature set, ease of use, services component, etc.) with 2 comments Just a word of warning to marketers: I have seen a distubring resurgence of SEO black hat chicanery by agencies and software vendors that I thought died out a few days ago.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. There is now a Product and Services tab that lets you feature everything about your company and what you sell. Salesforce.com (26). Really great content around B2B Marketing again this month. Published by Hubspot, May 2010. Facebook (155).

Enterprise Management 40

Enterprise Management Work Management B2B Marketing Marketing Management 40