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The 14 Best Marketing Automation Tools

Webbiquity

Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. HubSpot handles inbound holistically. ” — 201 Digital. Google Review Count: 44,200.

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Salesforce.com Certification: it’s for Marketers, too!

Adobe Experience Cloud Blog

As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . Salesforce.com Certification: it’s for Marketers, too!

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Openprise Gives Marketers Easy(ish) Tool to Manage Their Data

Customer Experience Matrix

Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Cleansing features include normalization to apply rules, standardize formats, and match against reference tables.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. These features also tie into both social media and sales access modules.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. key features in the new product release. key features in the new product release.

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