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| | MODERN B2B MARKETING
NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. No (except salesforce.com Radian6). Marketing Automation.
| | MODERN B2B MARKETING
JULY 25, 2010 Salesforce.com Certification: it’s for Marketers, too!
As a Salesforce.com user group leader, I often talk to marketers who are looking to get more and/or better data out of their Salesforce.com system. Because of this, many marketers have picked up Salesforce.com admin skills that are highly valued at their companies. . But with over one million Salesforce.com users, you need a way to stand out. .
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| | MODERN B2B MARKETING
DECEMBER 15, 2009 Online Marketing News in 2009: The Year’s Hottest Events
Twitter Starts Testing Features for Businesses. Salesforce.com announces Chatter, social computing for enterprise companies. Facebook has released a new set of direct response ad units , updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Tags: Modern B2B Marketing Bing Facebook Google LinkedIn marketing automation marketing news online marketing news Salesforce.com search marketing news Technorati Twitter Yahoo YouTube Here is our 2009 year in review. December 2009 Online Marketing News. billion.
| | LOOPFUSE
| | THE EFFECTIVE MARKETER
FEBRUARY 16, 2011 Marketing Automation Catching On Fire
Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution). The Marketing Sherpa data is based on a sample of 300 CMOs. Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded.
| | HUBSPOT
JUNE 15, 2012 The Ultimate Guide to Creating Compelling Case Studies
These people usually know your product or service front and back -- they're probably so happy because they're leveraging features and functionality to their fullest -- so they can speak about their experience fluidly. Ask questions that will allow customers to say things like, "When I used this feature, it solved my number one challenge.” and obviously seeing fantastic results!
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THE POINT Animoto: Easy, Cost-Effective Video Content to Go
| MONDAY, APRIL 18, 2011
At a recent marketing conference I attended, an exec from CRM giant Salesforce.com
tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. However, take a quick glance at the sample
business videos on the Animoto Website and you very quickly come to appreciate the potential for the kind of content that Animoto enables. key features
in the new product release. Good video content engages customers and prospects like no white paper or webinar can. Well, one reason is cost. MORE >>
MODERN B2B MARKETING Optimizing Trial Conversion Rates With Lead Nurturing
| TUESDAY, NOVEMBER 2, 2010
Figure 2: sample
15-day trial planning. Most products offer such an interface, including Marketo and Salesforce.com.
They may prefer developing new features
rather than doing “marketing stuff. However, if you explain that these features
will actually help adoption of the product, they will quickly realize that getting more users on “their system is very important too. We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Lead Nurturing for Trials. Persona Optimization. MORE >>
CUSTOMER EXPERIENCE MATRIX Marketing Automation System Trends: What We Found in the Raab Guide
| TUESDAY, JANUARY 5, 2010
Even though this is limited to the vendors in the Guide, it's a pretty representative sample
of the industry as a whole. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features
aimed at improving marketers’ ability to use social media. Marketo added features
to capture Twitter posts and Helpstream customer support interactions within a lead’s activity history. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com
are usually sold. MORE >>
CUSTOMER EXPERIENCE MATRIX A Modest Proposal for Demand Generation Usability Measurement
| SATURDAY, DECEMBER 13, 2008
is below. Thus, in the sample
table, scenarios 1 and 2 require tasks 1, 2 and 3. You also need a standard Salesforce.com
installation and perhaps company Web site to integrate during testing. As Tuesday’s post suggested, my thoughts on usability measurement have now crystallized. To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Define a set of business scenarios that must be supported by the system. Each scenario would describe a type of marketing campaign and the system tasks required to run it. MORE >>
ANYTHING GOES MARKETING Free Online Marketing Tools for Marketers
| MONDAY, NOVEMBER 27, 2006
Google Conversion Tracking : This is a newer feature
that allows you to track your conversion rate (sales or form submissions) for all of your paid search campaigns. Survey Tools Sample
Size Calculator : Tells you how many survey respondents you need to generate a meaningful results. This is an ASP model survey tool that has some excellent features
. It's advanced tool also integrates with Salesforce.com
SurveyMonkey.com : SurveyMonkey also provides a free basic survey tool which is limited to a total of 10 questions and 100 responses per survey. This stuff is gold! MORE >>
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