Paul Gillin

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Organizing the Chaos of Social CRM

Paul Gillin

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. Salesforce.com probably comes the closest, Neal argues, but even Salesforce doesn’t have all the pieces in place.

CRM 50
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Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

Salesforce.com leverages Facebook to drive attendance to its many events. Successful fan pages feature a constant stream of new posts by the company and quick response to visitor comments. This not only makes the Salesforce.com fan page a resource but builds goodwill with the sources it links to. Here’s how it works.

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How to Calculate Social Marketing ROI

Paul Gillin

Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. A good CRM system is essential.

ROI 50