LeadSloth

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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?

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How Are CRM and Marketing Automation Different?

LeadSloth

Strong Features of CRM. For CRM, I focused on Salesforce.com. So in short, those are the features that individual sales people will benefit from. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Case Management.

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Review of FormAssembly Form Builder

LeadSloth

However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. I was impressed with FormAssembly: they have a cool-looking form builder that has lots of advanced features in a user-friendly package. Advanced Features.

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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

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Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

This morning we saw a demo of Salesforce.com Chatter , a collaboration tools integrated with Salesforce.com. Think Facebook built into Salesforce.com: it looks just like the Facebook timeline, but it is built around your sales processes. Salesforce.com Chatter Screenshot. Sales People Choose Their Alerts.

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ActiveConversion Review - SMB Lead Management

LeadSloth

Salesforce.com integration. ActiveConversion also integrates with Salesforce.com , although using Salesforce is not a requirement. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. Website sessions are added to the salesforce.com Lead record.

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Eloqua Experience 2010

LeadSloth

One of the time-saving features that is the type-ahead search: see the video tour of Eloqua 10 for details. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for Salesforce.com. That was very intuitive.

Eloqua 100