B2B Lead Blog

Trending Sources

Optimizing Lead Distribution for Higher Conversion

B2B Lead Generation Blog

In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5) [More from the blogs]. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect salespeople to catch them. I was recently asked by someone how to utilize lead distribution to gain the best results.

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

It's All About Revenue

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Really, salesforce is combining the features and functions of Radian6 and Buddy Media to create a social marketing cloud where social media monitoring, content and advertising are integrated with salesforce’s CRM product. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. So what is the “marketing cloud?”. Get more. So What is It?

Godzilla vs. King Kong aka Hubspot vs. Salesforce.com

Fearless Competitor

This announcement puts them squarely into battle with one of the toughest firms on Earth, Salesforce.com. I was a guest on Hubspot TV and I write regularly for the Salesforce.com blog. In fact, I just reached out to Salesforce.com asked how to become a featured speaker next year, like Hillary Clinton and Neil Young. CRM Hubspot Salesforce.com It is World War 3.

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”. That’s probably correct, although it would take longer than adding those features directly. Here’s a piece from 2009.)

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. I also still expect that Salesforce will continue to enhance its core Sales application with features that make it better at specific marketing automation functions like complex campaign flows and Web tracking. Maybe so.

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). In case you too missed the news, it comes down to this: Salesforce.com will be available on Intuit’s App Center and be deployed so that the Intuit and Salesforce.com databases are synchronized. billion for Salesforce.com vs. $16.5

Is Salesforce.com a Player in Marketing Automation Software?


Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. So, when should Salesforce.com make your marketing automation software shortlist?

My online influencer research and engagement process


Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeAt least, right now, it’s a one man band. Really big.

11 Features to Bring Salesforce Chatter to Life

It's All About Revenue

Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. Behind this seemingly simple tool, there are an exploding number of features. Sales & Marketing Alignment Chatter email Facebook Force.com Force.com Labs HootSuite Lead Scoring sales and marketing sales and marketing alignment Salesforce salesforce.com Seesmic Twitterby Andrew Sinclair | Tweet this. At its core, Chatter is about creating news feeds from people and recording updates. Here are 11 tools to help you make these slick demos a part of your life.

Review: An Admin’s Take on Salesforce.com Spring ’14


’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The salesforce1 mobile app gives our users tremendous insight by adding dashboard, publisher, partner, and custom object features and accessibility to our mobile apps (to name a few). While changing ownership of accounts is still not editable, the “reset password” feature is my new favorite. ’ Click here to view all Spring ’14 new release features and access training materials.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. MakesBridge is another contender.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Features and Capabilities of Marketing Automation versus CRM. Common features of a CRM system. Now, let’s compare that to the common features of marketing automation systems. Features of marketing automation systems. No (except salesforce.com Radian6). Marketing Automation.

CRM 39

Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. sales leads

Fearless Competitor

Salesforce.com. The post Marketing Made Simple TV now features “marketing qualified sales leads” a.k.a. The New and Greatly Improved Marketing Made Simple TV show now delivers marketing qualified leads (sales leads) for you. That’s right. sales leads). These leads are in profile and actively consumed your content, so they are ripe for nurturing and engagement.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. If Salesforce does merge Pardot features into its core Sales product, then marketers who have a more expansive view of B2B marketing automation functions (or who simply want a system of their own) will be forced to buy from someone else. Here are my observations. The big news was for geeks. The good news is the B2C marketing vision.

B2C 68

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

It's All About Revenue

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Benioff’s keynotes are eagerly anticipated because it’s most often the moment he delivers big news, announces new features, unveils acquisitions…in short, break news.


Laugh and Learn featuring @fearlesscomp – Episode 30 – Nothin’ But The App

Fearless Competitor

The company here, Vertical Response , could have used dry and boring specs for their integration with Salesforce.com. B2B Lead Generation | Laugh and Learn Episode 30. Each week we do a B2B marketing show called Laugh and Learn – sharing a key marketing lesson using wit and humor. We hope you enjoy this week’s show and tune in every Friday for a new episode of Laugh and Learn. In this week’s show, we share another lesson on Personality in B2B marketing. They could have hosted a webinar. We at the B2B lead generation consultancy, Find New Customers congratulate them.

Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the Salesforce.com AppExchange in particular. Congratulations and thanks to the Salesforce.com team that made it happen.

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?


If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). But some advanced features make the integration really shine. CRM system market share.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Alistair Norman, Marketing Director at Tomorrow People commented, “Workbooks is not only far more cost-effective than Salesforce.com, it is also more intuitive for our users and much easier for us to customise.

Metallica Will Be at DreamForce 2011 #DF11 (maybe?)

Sales Intelligence View

This is the first mentions of Salesforce having Metallica as their featured performer at their annual Dreamforce 2011. I was skeptical about the news but the profile is owned by a Salesforce.com sales rep. Filed under: Conferences Tagged: B2B , CRM , crm 2.0 , Dreamforce , Sales 2.0 , Sales Data , salesforce.com , Social CRM , social selling , twitter. Dreamforce Sales 2.0

Top tools to keep your contacts in order. in theory


you can buy Catch-All-Contacts, a super-premium feature that snouts through all your entire inbox in search of every single undiscovered contact, reclaiming them and adding them into your contacts. I’m currently have a Business account but there also seems to be Premium Features — do I have those? I’m always struggling with my contacts. I think I have too many now.

Order 36

SIIA CEO Interview Featuring Umberto Milletti

Sales Intelligence View

Landslide Technologies Microsoft Dynamics netsuite oracle oracle crm on demand sales productivity salesforce.com sCRM social mediaWhat will the software industry look like in 3, 5, even 10 years from now? Cloud computing and social media are the two very significant trends that will shape the future of the software industry for years to come. Core cloud applications (email, CRM, ERP, etc.) will become an “operating system” that nearly all companies [.]. Sales 2.0 Sales Data Sales Intelligence Social CRM Social Selling Technology Umberto Milletti B2B b2b sales CRM crm 2.0 customer 2.0

Marketing Features in Salesforce.com Winter 10

Modern B2B Marketing

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. If you are still catching up from the last release check out this post on Marketing features from Salesforce.com Summer 09. New Campaign Features: Campaign Scoreboard is a new feature that provides two benefits- Campaign Summaries and Dynamic Campaign Viewing.

Enabling Sales: Change the Point of View


One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” SFDC made this a winning feature with inline editing. Sales Operations inline editing salesforce list views Salesforce.com SFDC ” Pulling reports? Probably not. That’s why there are analysts and dashboards. Report pulling is helpful, but not always on a daily basis and not for the average sales rep. Creating more more more dashboards? Creating automation? Not directly.

View 21

LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here


This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. A-Featured B2B Marketing acquisition linkedin microsoftToday, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.

CRM 31

Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more. says Jefre Futch, CEO of Alinean, Inc.

13 Famous (and Must-See) Marketers at Dreamforce

Modern B2B Marketing

Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Disclosure: The sessions featuring Copyblogger and Warner Brothers also include Marketo speakers.). B2B Marketing Salesforce.comby Maria Pergolino Dreamforce is packed with big names. Colin Powell.

How to Organize Your CRM for Inside Sales Success

Sales Prospecting Perspectives

The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. CRMs are flexible and your company could change settings either to add or take away some features. I like to think that I have a few key tools in my prospecting toolbox. Update lead statuses.

CRM 141

Fast and Furious Feature Releases – A Marketo Community Update

Modern B2B Marketing

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Suggest features for the Marketo Roadmap. We have already have released six customer feature requests and currently are working on 14 to release soon.

Dreamforce 2013 Party Guide: A Map of the Hottest Parties to Attend!

Sales Intelligence View

Click here for our #DF13 party guide, featuring 12 events with locations and dates. Social Selling Technology b2b sales Dreamforce insideview salesforce.com Are you attending Dreamforce next week? We’re thrilled to sponsor Dreamforce 2013, the biggest cloud computing event of the year with over 120,000 visitors expected to attend. Our sessions are almost full, so register soon!

Mi6 Quick Tip #5

MI6 Marketing Agency

We’ve been using Nimble for the last six months or so (Sidebar: I’ve used Salesforce.com, Google Contacts and Gist over the last year too). Blog Featured Mi6 Quick TipsBringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? How can you ensure you don’t miss that important message from them? Related Posts.

Tips 43

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues. Enjoy! Service Cloud: Self Service – The Ultimate Experience. – 1:30 p.m. 500 list.

Artificial Intelligence Software Is Booming. But Why Now?


SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic. Brands & Marketers

Artificial Intelligence Software Is Booming. But Why Now?


SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday, Salesforce.com, which sells online software for sales and marketing, announced it would be adding A.I. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic. Marketing - Financial Services

Powerful Sales Brain Trust Speaks on #1 Competitive Edge

Jill Konrath's Fresh Sales Strategies Blog

Last Wednesday, I spoke at Dreamforce , the big SalesForce.com event that draws 130,000+ people globally. I also lead a panel discussion on this topic, featuring this extraordinary brain trust. I talked about today''s #1 competitive edge. (It''s It''s what my new book, Agile Selling , is all about.) Agile Learning

Inside Sales Experts Converge in San Francisco with the AA-ISP

Sales Intelligence View

This event will feature over 30 of the nation’s leading Inside Sales experts who will deliver presentations and discussions focused on the issues most critical to today’s Inside Sales Leaders and Managers. [.]. field sales inside sales jigsaw lead generation linkedin Microsoft Dynamics netsuite Sales Sales Data sales leader sales productivity sales prospecting salesforce.com social intelligenceIf you are an Inside Sales professional or a sales leader, you should already know about the AA-ISP Inside Sales Leadership Summit 2011. Conferences Sales 2.0

The Big List of Dreamforce Parties

Modern B2B Marketing

Tableu , 5:00pm – 7:00pm, 111 Minna Gallery (Put in Daytime, b/c there are featured speakers). Data.com Party Featuring the Village People , 7:00pm+, Moscone. B2B Marketing Salesforce.com dreamforce Dreamforce Cocktails Dreamforce Events Dreamforce Partiesby Maria Pergolino You knew it was coming. Here is my big annual list of Dreamforce parties. Appirio Party App. CrashCloud.