Remove sales

Customer Experience Matrix

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. A dashboard can highlight new and featured content.

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MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. per month email product.

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MindMatrix Adds Sales Support to Marketing Automation

Customer Experience Matrix

The company’s justification for this claim is that it adds sales-marketing alignment to standard marketing automation features. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Mindmatrix does a good job with these features.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January. That’s probably correct, although it would take longer than adding those features directly. Some of that gobbling has already begun.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. business-to-business marketing automation. me-too products.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.