Customer Experience Matrix

FEBRUARY 26, 2012

The company says these latter features are unique, and a couple hours of my competitive research seemed to confirm this. But remember those several hours of research? Here’s a table that compares features in Balihoo and several competitors. I could easily stop here. I’m not letting them go to waste. services vary greatly.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Customer Experience Matrix

JUNE 12, 2014

The research identified 28 different strategies which fell into six major groups. Freemium has been particularly unsuccessful, while low price, ease of use, limited features, and agency versions have been applied by vendors with all types of results. Within these categories, some strategies have worked better than others.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. One problem with writing about a system like Venntive is evaluating its huge number of features. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

DECEMBER 6, 2017

Actions were things like “run a conference”, “set up a cross-disciplinary course” and “finance faculty research”. As you can tell from the description, the action cards are the central feature of the game. Four resources , each assigned an available quantity (i.e.,

Resources 136

Resources Class Course Conference 136

Customer Experience Matrix

JUNE 5, 2013

I haven''t done enough research to judge whether SAP can effectively combine these pieces, but they''re making the right promises. ExactTarget does have some Web personalization features, although I don''t know how well they''re integrated with other aspects of customer management.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

OCTOBER 2, 2013

In most cases, I could judge whether a system fit before doing a lot of detailed research. For example, someone buying a home might start by researching schools, then switch to real estate listings, then to mortgages, then moving companies, and so on. idio was one of those.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. The extraction features are important – at least to me – because they determine whether 6Sense qualifies as a “ customer data platform ” (CDP), a type of system I see as fundamental for future marketing.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

AUGUST 29, 2013

Rather, it conducts a fresh scan as each client requests research into its target audience. I haven’t seen that particular feature in competitive systems but it’s not something I’ve specifically researched. This is another big difference from its competitors, who do run continuous scans and keep the results.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. I’ll be researching this in more detail in the near future, so I’ll get to the bottom of it fairly soon.

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. But, while I haven’t run a test, the company certainly describes the features I'd want. Enterprise Edition, starting at $1,400 per month, offers all the other features plus predictive lead scores.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

APRIL 12, 2011

Research Your Options Raab Associates’ B2B Marketing Automation Vendor Selection Tool (VEST) provides a good starting point for matching possible vendors to your requirements. In particular, match the scale and sophistication of your marketing operations to the different buyer segments used in the report.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 9, 2013

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. That much is indisputable, but the next question seemed to call for some empirical data: which features are used most often?

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Customer Experience Matrix

APRIL 2, 2015

I’d say the only place that is clearly true is among large enterprises, which have the skills to take advantage of the most sophisticated features and where small percentage benefits translate to large dollar amounts. Advanse : rule-based ad customization drawing on an advertiser’s individual-level data as matched to audience cookies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 21, 2009

Summary: Aprimo Marketing Studio includes traffic generation features missing from nearly all existing marketing automation products. These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. This scope makes it truly different.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 9, 2008

. - even expert users may not make best use of the system if stop learning before they master all its features. So they system should lead them to explore new features by offering tips or making contextual suggestions. by looking at features that make systems easy to learn); - causes of efficiency problems (e.g.

Marketing Automation Services 120

Marketing Automation Services Demand Generation User-Generated Content Customer Surveys 120

Customer Experience Matrix

JULY 24, 2008

This is only amusing because I’m researching Eloqua for unrelated reasons these days. So it’s impossible to simply look at the features and say one system is “better” than the other, either in general or for specific applications. These cannot be critical features, since people have been using Vertica without them.

Comparison 120

Comparison Eloqua Newsletter Efficiency 120

Customer Experience Matrix

MARCH 23, 2011

First of all, some of these features are pretty impressive. More important, the significance of Infusionsoft’s new features isn’t that they’re playing catch-up with systems built for larger companies. But those features alone won’t solve the problem: if they could, other products that already have them would be more widely adopted.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

NOVEMBER 16, 2011

Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. How did we come to this?

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Customer Experience Matrix

OCTOBER 10, 2009

But I think it’s a mistake to focus on those other features because they don’t get at real value provided by these tools, which is the flowering of applications made possible when business analysts can create them independently. category fall into one or another such group.

Business 120

Business Aggregators Vendors Pricing 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

MAY 26, 2023

(These studies measure app usage, not feature usage. But you can safely bet that feature usage rates are similarly low through the organization.) More fundamentally, there’s no reason to expect people to use all the features of the products they buy. What fraction of Excel or Powerpoint features do you use?

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

MARCH 26, 2007

I won’t mention names because I haven’t spent enough time researching the topic to understand which ones are truly important. Still, my general thought for the day is that it's silly to have to invent the features needed for this sort of product.

Work Management 120

Work Management Marketing Management Mobile Marketing Software 120

Customer Experience Matrix

APRIL 21, 2010

If I need a plumber or surgeon or marketing consultant, I need someone who can solve my individual problem, not provide generic advice or spend days researching the issue. Advanced expertise involves considerable investment in training and research, which only well-established, profitable experts can afford.

Opinions 120

Opinions Consulting Domain Internet Marketing 120

Customer Experience Matrix

NOVEMBER 16, 2010

The primary goal was to speed and simplify user navigation, which its research found was the root cause of 70% of user problems. It’s worth noting that the “move to campaign” action can send leads to a specific step within another campaign – not a new feature but still rare within the industry. The new interface is a huge improvement.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Ranking 120

Customer Experience Matrix

APRIL 13, 2011

Yesterday' post described the first three steps in Raab Associates' vendor selection process: defining requirements, researching options, and testing vendors against scenarios. This post lists the four steps needed to complete the task. As before, there's a worksheet for each step that can be a model for your own, more detailed version.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 24, 2009

I'm treating the four hour delay that followed as field research into customer relationship management, which ranged from great (the family-run auto shop that towed my car and took me in) to poor (the Enterprise car rental office that kept me waiting nearly two hours before admitting they didn’t have a vehicle available). conference.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

FEBRUARY 10, 2011

Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies. Even the vendor with the highest category score won’t necessarily have a feature you need. It lists the 33 least common items of the 190 we captured in our research.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 30, 2010

During my extensive, um, research, I was very pleased to find the following picture to illustrate the concept of stages: I like this picture both because it's amusing (a major priority) and also because it illustrates that stage definitions are constructed, not discovered.

Budget Programs 120

Budget Programs ROI Forecasting Statistics 120

Customer Experience Matrix

OCTOBER 27, 2006

Firms like Eloqua and Vtrenz provide a mix of features—essentially, email and Web campaigns for lead generation and nurturing—that don’t match my usual categories. In fact, I’m starting to think that the hosted firms catering to small and mid-sized businesses are really creating an entirely new category of software.

CRM 120

CRM Vtrenz Marketing Automation Services Marketing Management 120

Customer Experience Matrix

SEPTEMBER 2, 2011

I do recall that some (traditional, structured) research has shown that human brains physically adjust when they must process unstructured inputs. Of course, any true believer would dismiss me as part of a pre-digital generation, and therefore both obsolete and irrelevant as a human being.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

FEBRUARY 6, 2008

This featured Alex Eldemir of MarketingNPV, Stephen DiMarco of Compete, Inc., The assembled experts did offer concrete suggestions for taking advantage of social networks, including viral campaigns, “free” market research, building brand visibility, creating inventory for online advertising, and creating specialized communities.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

JANUARY 8, 2007

My exploration of the relationship between brand marketing and customer experience management somehow landed me at the Web page of BrandAmplitude LLC , a consultancy specializing in brand strategy and research. branded products and services are becoming simply one more tool in building profitable corporate customer franchises.”

Brand Identity 120

Brand Identity Branding Lead Ranking Paper 120

Customer Experience Matrix

OCTOBER 13, 2008

A little external research quickly drove home the point that usability is always based on context: it can only be measured for particular users for particular functions in particular situations. The effort required for a given task varies greatly for different user types, and so do the system features that are most helpful.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Lead Ranking 120

Customer Experience Matrix

OCTOBER 7, 2018

This really means, what are the unique features I’ll find only in a CDP? It might also mean, what features do all CDPs share and which are found in some but not others?) This could go into more detail about the required features. CDP Feature: indicates whether the capability would be found in at least some CDPs.

RFP 266

RFP Generation Vendors Ad Building 266

Customer Experience Matrix

SEPTEMBER 9, 2009

Of all that research I mentioned last week , two pairs of facts stood out. This lets them initiate transactions, send messages, and in some cases actually change product configurations such as setting telephone features. Social media is the latest stage in this evolution. marketing focus.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JANUARY 24, 2018

To do this I’ve come up with a a small list of features that relate directly to working with particular data sources and supporting particular applications. In other words, read these items as meaning: if you want your CDP to support [ this data type or application ] then it should have [ this feature ]. Base Features.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166