Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
Customer Experience Matrix
APRIL 9, 2014
x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.
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