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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

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Email Marketing Features: The Essentials vs. The Nice to Haves

Benchmark Email

There are a ton of options out there, ranging from software with endless features to tools with something much more straightforward and simple. As… The post Email Marketing Features: The Essentials vs. The Nice to Haves appeared first on Benchmark Email.

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Google will start phasing out third-party cookies in weeks with new feature

Martech

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.” Why we care. Get MarTech! In your inbox.

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How to pitch your GTM messaging to a full range of personas

Tomorrow People

How many of them are interested in features and tech specs, and how many are more interested in what it enables them to do? In short, only a minority cares about how things work. What matters to the majority is the value they offer. What do your buyers care about? Let’s apply this same thinking to your prospects. Lifetime value.

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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

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Google’s Topics API provokes a range of reactions

Martech

While this feature can make life harder for advertisers, options for users will help to appease privacy advocates and regulators, which increases the chances that Google will eventually be able to launch Topics. “We The post Google’s Topics API provokes a range of reactions appeared first on MarTech.

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