LeadSloth

FEBRUARY 17, 2010

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. You can also use Social Networks to keep customers informed of new products and services, and giving them the opportunity to provide feedback. Conclusion.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

FEBRUARY 15, 2010

Some featured events: Silverpop B2B Marketing University. Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. I’m speaking at the B2B Marketing University.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

SEPTEMBER 8, 2010

However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. But some advanced features make the integration really shine. For example, many CRM systems have a ‘campaign’ feature to measure campaign effectiveness. That brings up a range of questions: What does CRM integration mean?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

OCTOBER 26, 2010

Segment your database by demographics, such as: industry, job titles, or product/service interest shown. For instance, is it about thought leadership or feature comparisons? Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

OCTOBER 18, 2010

Actually, I felt frustrated that the lack of good technology was holding me back: it’s wasn’t just a lot of extra work, but certain features like behavioral lead scoring are simply not possible without Marketing Automation. That was hard. Webinar, Tue 10/19: Using Lead Nurturing to Turn More Leads Into Revenue.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 12, 2010

HubSpot’s Medium and Large products give you the option to keep using your own site. If you’re a mid-size company, search Engine Optimization and Social Media are really the key features that you’ll use HubSpot for. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

OCTOBER 16, 2009

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Genius.com, Product Marketing Genius ( PDF ), San Mateo CA. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 29, 2009

In the article Howard Sewell says that free trials “eliminate a huge subset of potential customers at the outset—people who (…) simply don’t want to expend the time or hassle downloading, installing and evaluating the actual product.&# And as a marketing manager I did not have control over the product experience.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? The ultimate goal of automation is to make marketing teams more productive, by automating repetitive tasks and creating better reports. Get specific features that are unique to Marketing Automation systems, like advanced lead scoring.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

Scott Mersy , VP Marketing and Products, Genius.com. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. Kristin Hambelton , Sr Director of Marketing, Neolane. Kevin Joyce , CMO, Market2Lead.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100