Customer Experience Matrix

article thumbnail

Raab VEST Report: Testing Features, Data Quality and Content Management Still Lag in Marketing Automation Products

Customer Experience Matrix

As before, the charts show three columns: change in feature availability over the past year among core marketing automation vendors; current availability among core vendors; and current availability among enterprise vendors. Given the lack of demand, it’s not too surprising that many vendors don’t offer strong testing features.

article thumbnail

VEST Report: Competition in B2B Marketing Automation Isn't About Features

Customer Experience Matrix

products are pretty stable, too. The VEST entries showed very little change in the features reported by the various vendors since the last report. This isn't bad: it's simply that the standard features are now widely understood and vendors have had time to add them. the real action is outside the products.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. It''s a lack of understanding which features each marketer needs.

article thumbnail

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

That gives an interesting view of where vendors are improving their products. I might have expected more development of features for social, mobile, and content marketing, which are top-of-mind for many marketers today. What I did for my analysis was look at changes in vendor scores for the 200 items that go into the VEST data.

article thumbnail

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. per month email product.

article thumbnail

Fabulicious Workbook Helps Assess CRM Integration Features of Marketing Automation Systems

Customer Experience Matrix

CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. It then gives ten pages of checklists with specific features to consider. Then they learn they hard way what they should have asked.

article thumbnail

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s probably correct, although it would take longer than adding those features directly. Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system.