Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely.

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Privacy Protection Privacy B2B Marketing Open Rate 65

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. Announced in June and launching in September, this iOS 15 feature has left email marketers scrambling to adapt their strategies in time. Here’s what he has to say. Watch the full episode here.

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Privacy Protection Privacy Clickthrough Click Rate 71

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). The post Apple’s Mail Privacy Protection (MPP): What it means for direct-sold deals appeared first on LiveIntent Blog.

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Privacy Protection Privacy Cost Per Thousand CPM 71

Sharpspring

SEPTEMBER 9, 2021

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters). The post How Apple’s Mail Privacy Protection Will Change Your Email Strategy appeared first on SharpSpring.

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Content Marketing Institute

JULY 19, 2022

Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading →

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Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Let’s briefly break down the definitions and implications for these new features. Mail Privacy Protection. Let’s set some context first.

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Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. Security bots may inflate click rates in email reports.

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ConvertKit

DECEMBER 22, 2021

There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? You can view past reports here.

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Open Rate Privacy Protection Deliverability Privacy 107

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Datorama enhancements for e-commerce.

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Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. Most of the features Matomo offers that Fathom doesn’t are advanced analytics capabilities.

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Marketing Analytics Tools Analytics Google Work Management 340

Martech

JULY 20, 2022

Additionally, external factors like Apple’s Mail Privacy Protection and Hide My Email, mean that marketers and their vendor partners need to adapt. This 51-page report is your source for the latest news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.

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Email Marketing Privacy Protection Advertising Agencies Deliverability 121

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Incorporate interactive email features.

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Martech

DECEMBER 8, 2023

from generative AI; When working with proprietary data or assets, always turn on any privacy settings (ChatGPT for example). creating thumbnails or featured images for editorial purposes); and Be mindful when deploying AI hiring tools. Examples include using the likeness of a celebrity or other corporate assets.

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Marketing AI Generation Privacy Protection Copyright 90

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% This marks the email as opened, artificially inflating open rates for each user that has opted in to the new feature. .

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Navigate the Channel

JULY 12, 2023

Apple Mail Privacy Protection, which went into effect in 2021, has rippled through part of the email world and affected open rates, according to email service provider Constant Contact , as open rate metrics are no longer reliable for email lists with subscribers using Apple Mail. What are the specifics?

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Square 2 Marketing

OCTOBER 11, 2021

Apple recently began rolling out its new iOS 15 privacy features , including Mail Privacy Protection. This update is a big win for customer privacy, but it may impact your marketing efforts.

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Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. The new feature automatically loads email content after delivery, leaving email senders with inflated email open and impression rates. Apple’s iOS 15.

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Privacy Protection Marketing Analytics Tools CPA Privacy 127

Martech

JANUARY 26, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. For example, marketers are being proactive to changes in the email marketing space by adjusting how they measure performance after Apple’s Mail Privacy Protection shakeup. Chris Wood, Editor.

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Martech

MARCH 16, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and the digital economy is getting more personal.

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Biznology

APRIL 23, 2019

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Similar, although not the same. What PII Are You Gathering.

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Porch Group Media

OCTOBER 25, 2021

Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. Mail Privacy Protection: This feature prevents senders from using invisible pixels to collect information about the user.

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Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. In 2023, you can make emails more engaging through interactive features. Trend 1: Content! Earlier marketers used to track open rates by collecting users’ information using invisible pixels.

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Email Marketing Trends Privacy Protection Planning 118

Litmus

APRIL 18, 2024

It goes to show that more ESPs are doing the heavy lifting for email marketers, adding features that consolidate the marketing tech stack. You could consider all of these complete technology suites for the entire marketing team, with website, sales, and social features in addition to their email marketing roots.

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Marketing Automation Services Work Management Planning Marketing Management 55

Liveintent

SEPTEMBER 28, 2021

But before we dive in, if you need more context on the features that Apple is planning to roll out, check our blog post explaining those features. In addition, the LiveIntent Product team is releasing features that will allow you to isolate MPP traffic to help you measure the performance of campaigns with and without the impact of MPP.

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Advertisements Advertising Privacy Protection Cost Per Thousand 71

Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. This feature makes HubSpot more useful for managers tracking their team’s performance against goals. iOS 15 really messed with open rates.

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Litmus

OCTOBER 27, 2021

Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. He continued the conversation on the (virtual) stage during his session, “Apple’s Mail Privacy Protection: How It Will Affect Email Marketers & How They Should Respond.”. Build and implement MPP solutions before late 2022.

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Privacy Protection Work Management Deliverability Privacy 92

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. But the new feature had many asking: How do we measure newsletter engagement?

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Privacy Protection Privacy Intent Signal Open Rate 107

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers.

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Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. This could be linked to another new Apple feature, Hide My Email, according to Hanson.

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Privacy Email Marketing Privacy Protection Open Rate 98

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. If you have questions about how this will affect your data, reach out to your Parse.ly account manager.

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Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Apple Mail Privacy Protection. Application Tracking.

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DAGMAR Marketing

NOVEMBER 20, 2023

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web.

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Doubleclick Privacy Policies Privacy Protection Marketing Analytics Tools 52

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

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Work Management Marketing Management Privacy Marketing Analytics Tools 96

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. What’s the change?

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Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 113

Brightedge

JULY 22, 2022

Technical SEO gives us the tools – schema markup, featured snippets, internal links, site structure elements, and much more – to tell the search engines how to use our content, giving it a better chance to be discoverable and to rank well. Another major change impacting digital marketers is significant new privacy protections.

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Privacy Protection Marketing AI SEO Optimization 52

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. RPEOrigin.com co-founder Ryan Phelan has a lot to say about “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept.

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Sana Commerce

AUGUST 22, 2023

Usercentrics expressed their commitment to customer privacy protection, stating: “We believe individuals have the right to privacy. And we believe that protecting individual’s digital privacy is not a contradiction with enabling a thriving digital ecosystem.

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Advertising Agencies Enterprise Management Privacy Protection Work Management 52