The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

. – site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’.

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Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

Until that day when I got an email from Amazon.com announcing they were increasing the price of the WSJ Kindle subscription by 50%. Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions.

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Reinventing Marketing at GE

The Effective Marketer

Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Value cre­ation and pricing. During crisis (like the recent economic downturn), marketing can help bridge the gap between businesses and help them have an integrated view of distribution, pricing, sales, and more.

Planning 100
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The Blogger’s Guide to Online Marketing

The Effective Marketer

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. But there is still a lot of confusion around developing products that people want, selling them the right way, for the right price, and to the right group of people.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. Good question! Make sure you take those into consideration, especially on tie breakers.

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tools of the trade: webinars and online presentations

The Effective Marketer

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? United States License.

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how good a boss are you really?

The Effective Marketer

One of the more interesting features is the ability to search for salaries paid at a specific company. The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. United States License.