Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. I do expect vendors to converge on more standard social media features. Certainly those features will continue to grow. external data.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

OCTOBER 29, 2017

Given the breadth of Flytxt’s features, you might expect the individual features to be relatively shallow. Pricing is based on number of customers, revenue-gain sharing, or both. Starting price is around $300,000 per year and can reach several million dollars. So it could probably pass as a CDP for most purposes.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Implementations of these features are intentionally simple, since ease of use is more important than sophisticated options for small business marketers. This shows traffic from major keywords plus several types of rankings.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

APRIL 21, 2016

But the triumph of SAS’s pricing approach has been accompanied by new challenges to SAS’s business. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies. It will officially run on Viya once Viya is released.

Work Management 120

Work Management Marketing Management API Resource Management 120

Customer Experience Matrix

JUNE 2, 2015

What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne. The fact that prices are published is itself a mark of a later entrant.) B2C marketers, especially in ecommerce, will find it worth a look.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

MAY 22, 2018

Selling enterprise software packages to mid-market firms doesn’t work very well, but embedding enterprise-class micro-services would let Adobe add advanced features without asking mid-market IT managers or business users to do more than they can handle. Perhaps the most intriguing aspect of the deal is that Magento is based on open source.

Enterprise Management 120

Enterprise Management Work Management Marketing Management eCommerce 120

Customer Experience Matrix

AUGUST 27, 2020

Again, security features may be limited to checking that rules are followed or include running the processes themselves. Security features in the privacy system are likely to work with corporate security systems in at least some areas, such as user access management. Bear in mind that one system need not provide all these functions.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

MARCH 6, 2016

These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. One possible inference is that Infusionsoft would need a much lower-priced offering to reach that many customers.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

OCTOBER 11, 2011

Exceptions are advanced features including revenue cycle reporting, email deliverability assistance, API access, fine-grained user rights management, and the Sales Insight salesperson application. So the news here is price. In other words, this is a price cut.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

JUNE 12, 2014

Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. The research identified 28 different strategies which fell into six major groups.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

JANUARY 22, 2014

The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. Before jumping into the new systems, it helps to define a set of standard features to measure them against. continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

NOVEMBER 6, 2017

Pricing for TrenDemon starts at $800 per month. Pricing is based on number of clicks and starts as low as $299 per month for attribution analysis, with additional fees for autobidding and click fraud modules. Further Thoughts These two products are chosen almost at random, so I wouldn’t assign any global significance to their features.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Customer Experience Matrix

JULY 15, 2013

On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. Other traditional marketing automation features will be added as well.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

MARCH 7, 2014

But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. It was especially hard for someone like me who only touches those features once or twice a year. Those haven’t been issues for me personally but they should be valuable to others.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

JUNE 17, 2016

The system includes features to create and send emails, surveys, and in-app mobile messages. Strikedeck pricing is based primarily on the number of accounts, with some adjustments based on deal size. Pricing starts at $30,000 per year for 500 accounts. The company had 18 clients when we spoke in late May.

Automation 120

Automation Marketing Automation Services Lead Ranking Trigger Marketing 120

Customer Experience Matrix

MAY 12, 2015

Pricing starts at $15 per month per salesperson for a database of up to 500 active contacts and reaching a still-modest $90 per month for 10,000 active contacts. Beyond low price, MDC Dot offers two key capabilities to suit its target audience. Salespeople can also set up their own contents.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Customer Experience Matrix

JANUARY 10, 2012

The main cause of my misunderstanding was Genoo’s starting price of $199 per month, which is below any small or mid-size business system. But the lowest price for Genoo with CRM integration is $599 per month, and I consider CRM integration a required feature in a B2B marketing automation product.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 2, 2016

Collaboration features let users attach virtual “sticky notes” to screen images and share these via Slack or Claritix’s own communication channels. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Allyde will eventually add other packages with more features. But pricing will remain well below standard marketing automation products.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

OCTOBER 14, 2016

So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. It can also clean, transform, classify, and reformat the inputs to make them more usable, applying advanced features like rules, formulas, and sentiment analysis.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Customer Experience Matrix

AUGUST 23, 2012

Although small businesses generally buy lower-priced systems, they have largely the same requirements as mid-size companies. Act-On’s position on top of the product fit range is a bit misleading: when you look at the components of that score (see below; this comparison chart is another VEST feature), the vendors are all very close.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

FEBRUARY 2, 2017

Another important feature is that AdVantage flows work with metadata, meaning they are not mapped directly to the underlying data stores. It also has strong features for unifying anonymous inputs, which it supplements with device matching services such as Tapad and Oracle Crosswise. It builds new connectors as clients need them.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

JUNE 4, 2014

The underlying logic runs along the lines that all major marketing automation systems have similar features, and certainly they share a core set that is more than adequate for most marketing organizations. But the lesson isn’t just that features matter. So failure is the result of poor implementation, not choosing the wrong tools.

Marketing Automation Services 120

Marketing Automation Services Customer Surveys Marketing Automation Planning 120

Customer Experience Matrix

FEBRUARY 10, 2017

There don’t seem to be any particular AI features here, although we’ll see in a moment that email does play a key role in Lead Genius’ AI utilization. Certainly there’s room for more features and more AI use. Pricing is tailored to each client. Execute interactions.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

DECEMBER 28, 2010

Having decided that my weights needed adjusting, I wanted an independent assessment of which features were most appropriate for each type of buyer. I decided I could base this on the features each set of vendors provided. The only necessary assumption is that vendors offer the features that their target buyers need most.

Marketing Automation Services 120

Marketing Automation Services Vendors Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 6, 2013

There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 20, 2012

So, a higher score indicates a more common feature. The ranking is based on all 200 items, so the broad range among this group shows that all types of features are being added, not just the rare ones. These are features for advanced outbound campaigns. These are features for marketing outside of email. New channels.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

MARCH 2, 2015

The drag-and-drop campaign builder is attractive; more important, actions in external apps appear as icons, making them as accessible the vendor''s own features. The company’s other differentiator is a seriously aggressive pricing model. The library is expected to grow as Autopilot users contribute their own guidebooks to the list.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 21, 2014

I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Be sure you''re getting the personalization features you need. pricing and company background. Prices begin around $30,000 per year.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

NOVEMBER 18, 2009

The systems have very low starting prices tailored to low volumes. Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. Note: I've put Genoo and NurtureHQ into this category based on their price and what I can tell from the Web sites.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

JANUARY 4, 2012

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. In particular, LeadFormix infers visitors' “intent” (i.e.,

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

DECEMBER 14, 2016

The “merge” feature is especially important because it allows journeys to cycle indefinitely rather than ending after a sequence of steps. All BlueVenn features are delivered as part of a single package. Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

JANUARY 5, 2016

Detailed product information includes separate numeric ratings on topics such as ease of use, value for money, and customer support; detailed ratings on specific features; and open-ended questions about what reviewers liked most and least, how they used the system, and what they’re recommend to others. But they also differ in other ways.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. One problem with writing about a system like Venntive is evaluating its huge number of features. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JUNE 30, 2010

Although LoopFuse and others already provide free trials, this is indeed different: while most free trials expire after 30 days and often have limited functionality, LoopFuse’s FreeView can be used for as long as you like and provides pretty much the same features as the paid version of the system.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 27, 2010

This is a combination of features, usability, technology, and price. We consistently found that if you ask people to rate features as "must have" "desirable" and "not needed", 95% of requirements are rated as “must have”. But how did I know I’d assigned the right weights to the right features?

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

FEBRUARY 2, 2018

Other Celebrus features are found in some but not most CDPs, so they’re worth noting if they happen to be on your wish list. These include ability to scan for events and issue alerts; handling of offline as well as online identity data; and specialized functions to comply with the European Union’s GDPR privacy rules.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136