LeadSloth
MARCH 16, 2009
After that, the (previously anonymous) website sessions are linked to a specific person. Typically, new leads are assigned to sales person before they are copied to Salesforce.com: the assignment rules are flexible. The marketing reporting features allow you to monitor performance of various marketing activities. Lead Scoring.
LeadSloth
JUNE 23, 2009
I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). What Does it Do for You?
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LeadSloth
OCTOBER 18, 2010
Actually, I felt frustrated that the lack of good technology was holding me back: it’s wasn’t just a lot of extra work, but certain features like behavioral lead scoring are simply not possible without Marketing Automation. The most junior person on the marketing team is often not the right person. That was hard.
LeadSloth
FEBRUARY 17, 2010
I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. It may take a while before potential clients are ready to buy or even want to talk to a sales person. This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC.
LeadSloth
MARCH 8, 2010
That last feature made me think: Marketing Automation systems can also tie into Chatter, and use it as the primary means of communicating with the sales teams. But it’s always Marketing who decides which alerts will be sent (and when), not the sales person. That could be a great way to close the gap between marketing and sales.
LeadSloth
OCTOBER 26, 2010
Optimize Lead Nurturing Through Personalized and Relevant Communications. For instance, is it about thought leadership or feature comparisons? It would be great if you can move towards the development of buying personas – so you can model what segmentation has been most profitable. Use Drip Marketing Based on Triggers.
LeadSloth
MAY 5, 2010
Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). CRM is very broad, it’s not just about sales, but about pretty much anything that involves communicating with your customers.
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