Customer Experience Matrix

JANUARY 27, 2021

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). Platforms don’t change this as much as you’d think, because customers always want the platforms themselves to add more features and make them tightly integrated.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. In particular, it’s also one of the main benefits offered by the landing page, Web form and microsite features of marketing automation systems.

Digital Asset Management 120

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 14, 2010

But it doesn’t seem to include the case management features that a publicity or service department would use to interact with individuals. smartFocus aims not to monitor general social media activity but to measure the influence of individuals. .

Social Media 120

Social Media Enterprise Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Implementations of these features are intentionally simple, since ease of use is more important than sophisticated options for small business marketers. The scope of Hubspot makes it somewhat difficult to assess.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 3, 2018

Decision systems include several categories such as marketing planning and content management, but the most relevant here are analytics, including segmentation and predictive models, and personalization*, which selects the best message for each individual. A complete architecture has entries in each of these five categories.

Marketing Automation Services 325

Marketing Automation Services Work Management Marketing Management Multi-Channel 325

Customer Experience Matrix

AUGUST 27, 2020

Identity resolution is on the border because responding to data subject requests (see next section) requires assembling all data belonging to the same person. Some privacy systems include identity resolution to make this possible, but others rely on external systems to provide a personal ID to use as a link. Data subject interactions.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

DECEMBER 16, 2018

At the same time, other people – often marketers who had found through personal experience that unified customer data was rarely available – started by build database-only CDPs, based on the same insight that the value was in the database. Less clear is whether stand-alone CDPs will continue to thrive or “CDP inside” solutions will take over.

Enterprise Management 278

Enterprise Management Work Management Marketing Management Marketing Automation Services 278

Customer Experience Matrix

NOVEMBER 24, 2018

The B2C customer segmentation features of CX Unity are available now. The machine learning and recommendation features would put it in the class of “personalization” CDPs I defined earlier this month. But even if CX Unity sales are limited, its feature list offers a template for buyers to measure other systems against.

Marketing Management 235

Marketing Management API Verticals Trigger Marketing 235

Customer Experience Matrix

FEBRUARY 13, 2020

The general logic is that data is worthless unless it’s exploited, so the CDP should include features to use it. I personally don’t much care how anyone defines “activation” so long as they’re clear about what they mean when they use it. But that’s a debate for another day.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

JUNE 20, 2018

Adobe Expands Attribution Features Source: Adobe Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. See this from The Street for more thoughts on the JD.com deal.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

FEBRUARY 18, 2018

They’re built to solve two of GDPR’s toughest technical challenges: connecting all internal sources of customer data and linking all data related to the same person. company-owned) personally identifiable information and use deterministic matching to ensure accurate linkages. In particular, CDPs focus on first party (i.e.,

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

JUNE 3, 2017

This puts it in competition with dozens of other customer engagement and personalization systems. Compared with these vendors, SessionM’s loyalty features are probably its most unusual feature. Instead, consider it a personalized messaging* product that offers loyalty as a bonus option for marketers who need it.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

OCTOBER 29, 2017

Given the breadth of Flytxt’s features, you might expect the individual features to be relatively shallow. The offer and message can be further personalized based on customer data. But it does provide APIs to extract reports and selected data elements and can build custom connectors as needed.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

APRIL 30, 2019

The core evidence has been that even people who say they care about privacy are willing to give up their personal data for the tiniest of incentives, whether monetary discounts or convenience. How will you know if this is actually happening?

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

JUNE 13, 2016

I had the pleasure last week of appearing as the first guest on Scott Brinker's chiefmartechTV , an internet broadcast that will features interviews on marketing technology topics. The official topic was accelerating waves of marketing technology , although we did manage to sneak in Personalized Mona Lisa.

Broadcasting 120

Broadcasting Marketing Management Internet Marketing Marketing 120

Customer Experience Matrix

DECEMBER 11, 2019

While the exact meaning of DXP is a bit fuzzy, it surely involves coordinating and personalizing customer experiences across channels. AgilOne will also gain by integrating with some of Mautic’s features, notably email and SMS delivery and complex customer journey management.

Digital Experience Platform 156

Digital Experience Platform Marketing Automation Services Buy Marketing Management 156

Customer Experience Matrix

JANUARY 12, 2019

And I suspect that many buyers prefer to work with a local firm, especially for customer-facing functions such as personalization where knowledge of local buyers is important. The domination of the European industry by campaign CDPs is its most distinctive feature.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

AUGUST 31, 2017

Personalization has been enhanced and the system exposes message-related data elements including product recommendations and the last products browsed, purchased, and abandoned. What should be clear is that AgilOne has an exceptionally broad (and deep) set of features. This puts it at one end of the spectrum of Customer Data Platforms.

Elasticity 0

Elasticity Multi-Channel Paid Search Agency Analytics 0

Customer Experience Matrix

NOVEMBER 14, 2016

Many were features that already exist in other mid-tier systems, including branching visual workflows, sessions within Web analytics reports, parent/child relationships among business records, and detailed control over user permissions. This, in turn, lets HubSpot offer features that less well-connected competitors cannot duplicate.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

APRIL 27, 2020

I personally found the game to be playable using a computer to do the calculations but others also found it impenetrable. I also have worked out a physical card game version that would have a number of additional features to make games more interesting and last longer. I'm kind of impressed.” Ouch, but he had a point.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

DECEMBER 4, 2012

The company’s justification for this claim is that it adds sales-marketing alignment to standard marketing automation features. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JANUARY 5, 2016

Detailed product information includes separate numeric ratings on topics such as ease of use, value for money, and customer support; detailed ratings on specific features; and open-ended questions about what reviewers liked most and least, how they used the system, and what they’re recommend to others. But they also differ in other ways.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

APRIL 13, 2016

The key feature of these systems is they select customer treatments based on movement through a journey map. UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. until recently.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2015

This offers an immediate benefit but it complicates the system choice since you have to judge both the database and the operational features. One notably missing feature is predictive modeling to drive personalized messages, but Iterative recently set up an integration with BoomTrain to do this. That’s spelled s-i-l-o.

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

SEPTEMBER 7, 2016

Those evolved slowly – personalized printing and modern campaign managers appeared in the 1980’s. This freed developers to create specialized features without building a complete infrastructure. that may not have the best features for any particular function but offer a broad range of capabilities.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

JUNE 2, 2015

Pricing for the most basic version of Blueshift starts at $999 per month and tops out at $3,999 per month for all features and up to 1 million “active users” across all channels. Content templates do incorporate some visualization, as well as tokens for personalization and machine learning-based product recommendations. How simple?

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Multi-Channel SMS 120

Customer Experience Matrix

AUGUST 6, 2014

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features. That’s not terrible, at least by my pitifully low personal standards.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

SEPTEMBER 6, 2018

You could argue that this is a bit of a bait-and-switch: the CDP-like features in these suites are not part of their MDM products. There are certainly exceptions to this among CDPs: indeed, CDPs that focus on analytics and personalization are frequently used in combination with other CDPs that specialize in data collection.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

NOVEMBER 9, 2017

Salesforce this week announced “myEinstein” self-service artificial intelligence features to let non-technical users build predictive models and chatbots. Personal systems have a more fundamental problem: they’re personal. That means they can only manage processes that are within the developer’s personal control.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Budget Programs 120

Customer Experience Matrix

FEBRUARY 10, 2017

Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences. There don’t seem to be any particular AI features here, although we’ll see in a moment that email does play a key role in Lead Genius’ AI utilization. Plan interactions.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

MARCH 14, 2017

Customer data from different sources is stitched together using deterministic matching only (that is, CrossEngage will only connect different identifiers to the same person if an external source provides the relationship). This is a pretty mature set of features, especially for such a young system.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Customer Experience Matrix

MARCH 7, 2014

But, while the product has steadily expanded its features during that period, the basic interface and structure have remained unchanged. It was especially hard for someone like me who only touches those features once or twice a year. Those haven’t been issues for me personally but they should be valuable to others.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2018

In particular, any CDP needs to identify core bits of customer information such as name, address, and identifiers that connect records related to the same person. The in-memory profiles allow external systems to call Celebrus for real-time tasks such as Web site personalization or bidding on impressions. real-time access.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Allyde will eventually add other packages with more features. I started with the lead import feature, which was rather barebones. My general impression was positive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JULY 14, 2017

Since then they’ve added many new features and grown to about 50 customers. Features include a wide range of rule- and model-based recommendation methods, an option for users to create custom recommendation types, and multi-product recommendation blocks that mix recommendations based on different rules. So let’s do a quick update.

Features 120

Features Enterprise Management SMS Multi-Channel 120

Customer Experience Matrix

MAY 8, 2018

firms are planning to apply GDPR standards worldwide, if only because that’s so much easier than applying different rules to EU vs non-EU persons. Nor will the limited geographic reach of GDPR blunt its impact: it looks like most U.S. So far, as uber-guru Scott Brinker recently pointed out , every prediction of consolidation has been wrong.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166