PathFactory

JUNE 29, 2020

How to make it happen in PathFactory + Marketo. For me, the biggest advantage PathFactory provides is the ability to identify how long someone has spent on content and then action that data in marketing automation – in our case, Marketo. For example, person A read parts 1 and 2, they would get added to lists “01.

Campaigns 52

Campaigns Marketo Sales Qualified Leads Lead Scoring 52

Full Circle Insights

SEPTEMBER 12, 2022

Some common reasons or goals for developing and executing an ABM strategy include: Launching a new product, feature, or service. Depending on your goals, one of these solutions might be the right fit for you: Adobe Marketo Engage. The Marketing and Sales Alignment Playbook White Papers. Maximizing revenue. Metadata.io.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

SmartBug Media

NOVEMBER 3, 2020

For instance, if a lead downloads your Q4 Travel Industry Outlook white paper, you can add them to your white papers campaign (or you can be more specific and create campaigns for each white paper you produce—it’s up to you!). Third-Party Apps. Magic Robot.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

The Point

OCTOBER 30, 2013

If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Here’s why: 1. A click is not a response. People click on a whim, out of idle curiosity, even by accident.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

Adobe Experience Cloud Blog

JULY 17, 2018

From my experience through the case studies I’ve been involved with at Marketo and the feedback I’ve gathered from sales (because they are on the frontline of feedback—and we’re all about that marketing and sales partnership!) 3) Feature Customers on Webinars. Featuring customer is a great way to get started. And guess what?

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

KoMarketing Associates

APRIL 25, 2013

Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

NuSpark Consulting

JUNE 23, 2017

When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, white papers, trials and much more. HubSpot, Salesforce, Marketo and other niche providers all support lead ad campaigns. Optimize Ad Results.

Lead Generation 154

Lead Generation Paid Search Agency Facebook Lead Scoring 154

B2B Marketing Directions

AUGUST 27, 2017

To learn more about the limitations of intent data, take a look at this post by Jingcong Zhao at the Marketo blog, this post by Todd Berkowitz at the Gartner blog, and this white paper by Infer.

Demand 40

Demand Work Management Intent Data Features 40

The Point

JULY 21, 2016

For example, Marketo users might see links that reference something that looks like: mkto-af53353.com.) We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). Lack of segmentation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

The ROI Guy

AUGUST 24, 2018

We recommend assuring these top five “connection features” to assure MAP integration success for your interactive Marketing Tools: 1. Shares a copy of the assessment report – We’ve all gotten that follow-up call, “I noticed you downloaded a white paper from our site”.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Conversica

OCTOBER 9, 2018

If someone downloaded a specific white paper or viewed a video, reference that action in your messages to them. Use the double opt-in feature on your email marketing software to avoid landing in spam folders. Content that is relevant and timely is of utmost importance as you take steps to increase your email conversion rate.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Biznology

JULY 18, 2016

A white paper that takes a deeper dive? You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. So your call to action re: downloading a “how-to” guide shouldn’t be displayed to a prospect who has already downloaded it. A worksheet template? Something else? Tools to Consider.

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

The ROI Guy

AUGUST 27, 2018

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Marketo's Modern B2B Marketing.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

SnapApp

NOVEMBER 7, 2014

DemandGen helps companies deploy and utilize marketing automation services and CRM systems like Eloqua, Marketo and Salesforce. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. . Find out for yourself: Do your sales and marketing efforts need counseling?

Eloqua 48

Eloqua Marketing Automation Services Paper Marketo 48

The Point

JULY 13, 2012

Or can you get away with a link to content, perhaps content that’s not even your own?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

MARCH 29, 2012

One of the most effective ways to generate blog leads is to feature downloadable content – white papers, case studies, analyst reports – in your sidebar, and gate that content behind registration forms. A simple text link will do the trick: White Paper: 5 Keys to. Increased Developer Productivity.

RSS 100

RSS Paper Case Study Case Studies 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. A lead scoring system ranks a lead based on the actions they take.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

TrustRadius Marketing

NOVEMBER 14, 2019

What are the most important marketing automation features? Reporting and analytics features are crucial to know when and how a marketing resource resonates with your audience. Let’s shed some light on the range of features that cover the majority of the marketing stack. Lead Management Features. Social Marketing Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 7, 2013

You’ve seen the topic in countless blog posts, webinars, white papers – you name it. In a recent blog post from Marketo they back up the notion of using an agency , pointing out how agencies significantly shorten the time for success and improve overall results. Apply now to the Marketo Agency Program.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide to your organization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48

Adobe Experience Cloud Blog

JANUARY 12, 2011

by Katie Byrnes The most recent Marketo white paper, Using Marketing Automation to Increase Your ROI on CRM , describes the key features offered by marketing automation systems as well as the various benefits of CRM systems and Marketing Automation systems can provide your organization.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation CRM ROI 48

Adobe Experience Cloud Blog

DECEMBER 16, 2013

This feature targets people who are similar to your audience. Does your marketing automation solution track behavioral data, such as white papers your users have downloaded, or web pages they have visited? The same goes for social sign-on features, which offer your users the option to sign in with their social credentials.

Buyer Personas 48

Buyer Personas Landing Pages Marketo Cross-Selling 48

Adobe Experience Cloud Blog

MAY 19, 2011

On December 20th one of our customers posted a question in the Marketo online community about the EU privacy directive. I gave up on searching for answers and instead put together a big list of questions for Marketo’s deliverability and privacy director. by Maria Pergolino. What was it? Did it affect me? What needed to change?

Privacy 48

Privacy B2B Marketing Terms and Conditions Deliverability 48

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Marketing and Sales Alignment – Marketo eBook (New!). Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

NOVEMBER 17, 2011

Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Marketing Automation Services 40

Marketing Automation Services Eloqua Budget Programs Lead Ranking 40

Adobe Experience Cloud Blog

JUNE 20, 2010

I read marketing automation white papers, sat through marketing best practices webinars, and participated in community forums, trying to optimize my marketing automation know-how. Since I was the primary user of marketing automation, I developed a great understanding of features, capabilities, and limitations quite fast.

Marketing Automation Services 48

Marketing Automation Services Marketing Management Marketing Automation Automation 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

Developing a high converting landing page requires testing to understand the right mix of features and content to achieve the intended results. Fulfillment – Email the white paper to ensure proper tracking and prospect email address. No marketer can ensure optimal performance from a landing page without proper testing.

Landing Pages 48

Landing Pages Optimization Forecasting Fulfillment 48

Adobe Experience Cloud Blog

APRIL 1, 2011

I’d like to share some of the webinar promotion techniques we’ve used at Marketo, our top 5 ways to increase webinar attendance. One of the biggest differences between a live webinar and a recorded one, or other media like white papers, is the ability to actually interact with the expert.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

DECEMBER 7, 2011

by Jason Miller Part two of the follow up from our Reaching the Social Customer webinar features our very own Jon Miller, VP of Marketing and co-founder of Marketo. With the addition of a lead nurturing program such as Marketo, slow leads convert at a much higher rate of 20%.

Top of Funnel 48

Top of Funnel Marketing Qualified Leads Lead Nurturing Buying Cycle 48

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. Don’t just focus on white papers and webinars — use video to engage your customers. I think that’s incredibly valuable.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Content Standard

DECEMBER 13, 2016

Through Marketo reports like the Opportunity Influence Analyzer , you can track leads from first touchpoint to closed business, attributing that revenue directly to the content that brought in your lead. The pieces were featured on the airline’s content website, Travel Insider, as well as its print magazine.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

LeanData

JUNE 1, 2015

I wanted Marketo Programs, Channels and Tags revamped to be simpler. On day one, the CEO thought great hands-on training would be to listen in on a call with a customer implementing a new feature. Then I started asking for a lot of changes. If the answer was inadequate I had the page layouts streamlined to remove irrelevant items.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

I wanted Marketo Programs, Channels and Tags revamped to be simpler. On day one, the CEO thought great hands-on training would be to listen in on a call with a customer implementing a new feature. Then I started asking for a lot of changes. If the answer was inadequate I had the page layouts streamlined to remove irrelevant items.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

I wanted Marketo Programs, Channels and Tags revamped to be simpler. On day one, the CEO thought great hands-on training would be to listen in on a call with a customer implementing a new feature. Then I started asking for a lot of changes. If the answer was inadequate I had the page layouts streamlined to remove irrelevant items.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

I wanted Marketo Programs, Channels and Tags revamped to be simpler. On day one, the CEO thought great hands-on training would be to listen in on a call with a customer implementing a new feature. Then I started asking for a lot of changes. If the answer was inadequate I had the page layouts streamlined to remove irrelevant items.

CMO 40

CMO Trade Show Budget Programs Work Management 40

Heinz Marketing

MARCH 21, 2022

We’re always featuring some of the best oand brightest minds in sales and marketing today. If someone has exhibited some intense signals or attended a webinar or downloaded a white paper. You can catch every episode of Sales Pipeline Radio past, present, future, always available on Demand at salespipelineradio.com.

Work Management 70

Work Management Marketing Management Budget Programs Marketing Budget 70