PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software
ViewPoint
AUGUST 30, 2012
He also is impressed with the proliferation among start-ups in theSilicon Valleyof growth hacks: “You could define it as this sort of hack or feature that you do from a marketing perspective or from a sales perspective—whatever it is that drives growth. He helped build Salesforce.com with an outbound marketing perspective into the mid-market.
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