Webbiquity

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product. Guest post by Lauren Carlson.

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The 14 Best Marketing Automation Tools

Webbiquity

1) Marketo. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Best suited (like Marketo) for large enterprises. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users.

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The 17 Best Social Media Management Tools

Webbiquity

Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.” Now part of Salesforce.com Marketing Cloud. ” — iag.Me. ” — Entrepreneur. There’s so much to like about the tool.