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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. You probably saw that late yesterday Adobe bought Marketo. For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? This is a huge opportunity for Adobe + Marketo.

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MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Martech

The latest release offers enhancements to this feature. Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. There, you can enable the feature and start testing after 24 hours. This feature is only available to those of you with Prime or Ultimate pricing bundles. Sales Insight.

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3 Ways to Move Faster and Be More Strategic with Marketo Engage

Adobe Experience Cloud Blog

Marketo Engage is the Ferrari of marketing automation with an abundance of capabilities to streamline operations and provide valuable insight beyond clicks, views, and registrations. Marketo is a robust Marketing Automation Platform. One of the key features is Standard Program Templates and Tokens. Think Scalability and Growth.

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Understanding Marketo Engage & Bizible Integration

SmartBug Media

That’s why the Marketo and Bizible Integration has become a reporting lifesaver in recent years. Here’s all you need to know about the Marketo and Bizible Integration, including how to use it to drive more leads to your site. Why Marketo Engage & Bizible Integration Is Important for Your Marketers. Track Behaviors.

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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

ClickZ

To restore data integrity, Marketo unveiled comprehensive email bot filters this January enabling users to identify misleading bot activities polluting their reports. The feature provides two options for identifying bot activity.

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How to Use Snippets in Marketo

SmartBug Media

For others, features like snippets will play a role in the background, ensuring that everyone has the details they need. In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? The benefit of snippets in Marketo is that they are universal. So, choose wisely.

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History of Marketo and Salesforce Lightning

SmartBug Media

In theory, Lightning is just a user interface redesign, albeit a feature-rich one. But changes under the hood meant plenty of work for administrators and partners like Marketo. Here’s a brief history of Marketo ’s compatibility with Salesforce Lightning. Marketo and Salesforce Lightning Timeline at a Glance. The solution?

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