Webbiquity

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Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Guest post by Lauren Carlson.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

Funding rounds: We have primarily been internally funded by our team and a small group of investors including Gary Flake (former CTO at Salesforce.com), Brian Cohen (former CMO at Farmers Insurance), and Gary Rubens (founder of ATG Stores). Engage is featured in: The Inspiration. Engage, Inc. Current size: Engage is revenue positive.

Burn Rate 198
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Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Low-cost, fee-based tools are generally more user-friendly, provide more features, and most importantly come bundled with support. If you are just looking to get a site up on the web and already have systems in place for CRM and marketing automation, these tools are worthy of consideration. Squarespace. Solution Toolbox.

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Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.

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The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Conversion rate optimization software with features including customized/targeted pop-ups, instant surveys, real-time analytics, A/B testing, onsite retargeting, mobile integration and more. Integrates with popular services like PayPal and Salesforce.com. Features include mobile opt-in codes, 1-click signup, and A/B testing.

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The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Sample review: “Zendesk is all about bringing harmony to your help desk and is designed to streamline your customer support system with neat features like ticket views, triggers, and automations.” Showcase reviews: AppStorm, Marketing Insider Group, StoreYa Blog. Showcase reviews: Marketing Insider Group, StoreYa Blog.