Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Yes, some features apply more to simple marketing programs and others to complex programs. Every company has a specific set of needs that are addressed by a specific set of features. Here, then, is the final usability matrix.

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. last week) but showed several features as deployed in month three.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

LeadSloth

AUGUST 10, 2010

Let’s first look at the features of the free versions: Loopfuse. Industry consolidation is starting (Market2lead acquired, LeadGenesys refocused). Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. How Much Is Free? Genius.com. unlimited. Emails / month. Pageviews / month.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Customer Experience Matrix

NOVEMBER 18, 2009

The feature/function lists of these products are often comparable to systems aimed at larger companies, although there are certainly differences when you look at the details. Starting prices are all over the map; I've assigned vendors to this category based on a combination of pricing, features and my personal sense of their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

AUGUST 3, 2010

Related features include LDAP integration with enterprise security systems and a Web services API to call Marketo functions and access its data. Market2Lead had something similar but is no longer sold.) The other major big-company need that Enterprise addresses is more sophisticated integration with other corporate systems.

Enterprise Management 120

Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Pricing for a full-featured system was $597 per month—quite a bargain. It offers a pretty complete set of features, with shortfalls in some areas balanced by strengths in others.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook? Bottom line – I think you need to keep an eye on Facebook as this platform develops. Tweet This! Share this on Facebook.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Tomorrow People

MARCH 5, 2012

Do they want to know more, hear from you less often, or express an idea for a new feature? According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads. Lead nurturing helps provide the means they need to stay engaged with you and your offerings. Shorten the Time Between Initial Contact and the Sale.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring Work Management 120

Customer Experience Matrix

FEBRUARY 24, 2009

Products including Silverpop Engage B2B (formerly Vtrenz), Market2Lead and Marketbright also let marketers set up small, sequential campaigns and embed them in selection framework. Here is where it’s worth considering the approaches of other vendors.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. This is not to say that Market2Lead is especially hard to use. But Market2Lead does not provide its own email services.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Hubspot

FEBRUARY 22, 2011

What features or products are they interested in? Automate Nurturing Through the Sales Cycle - Market2Lead found that nurtured leads have a 23% shorter sales cycle. Get off on the right foot and don't let leads slip through the cracks with an automated lead nurturing campaign.

Lead Nurturing 28

Lead Nurturing Market2Lead Sales Qualified Leads Leads 28

B2B Marketing Zone Posts

NOVEMBER 3, 2009

Featured Sources. The following are the top items from featured sources based on social signals. Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009. Best of B2B Marketing. October 2009. A B2B social media success story - grow - Practical Marketing Solutions , October 18, 2009.

Social Media 40

Social Media Demand Generation Agencies B2B Marketing Social Marketing 40

B2B Marketing Zone Posts

OCTOBER 6, 2009

Featured Sources. The following are the top items from featured sources based on social signals. Pull versus push for more effective lead nurturing campaigns - Market2Lead , September 29, 2009. Best of B2B Marketing. September 2009. Marketing Dashboards - Digital Body Language , September 2, 2009. What is a Social Business?

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Customer Experience Matrix

JUNE 2, 2011

If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. Except for improved reporting, the features of the new Oracle product are pretty much the same as the old Market2Lead, which I last reviewed two years ago.

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

Customer Experience Matrix

FEBRUARY 13, 2009

If it turns out once you drill into details that two are missing some small-but-critical feature, you have to either go with the one remaining or start the process again with another set of candidates. Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120

Customer Experience Matrix

MARCH 4, 2009

Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Hubspot

JANUARY 7, 2013

They’re simple, feature lots of white space and have a clear call-to-action that easily guides visitors towards their next move. Not only does nurturing leads shorten the sales cycle by 23% according to Market2Lead , but it also leaves your potential customers looking at your company as an ally, not a disturbance.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Customer Experience Matrix

SEPTEMBER 23, 2010

The replies are rolling in from the survey of vendor features that I mentioned last week. In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Their buyers need more than traditional marketing automation features.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. When evaluating any technology to help manage demand, the short list of features should look something like: 1) Prospect data acquisition — helps with targeting, list building, list management, and data quality.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

JUNE 5, 2018

Close leads faster : Market2Lead found nurtured leads have a 23% shorter sales cycle. Segment your audience : Use behavior-based event triggers to automatically move leads into message sequences that automate the movement of leads through the sales funnel. If you don’t have a lead nurturing program in place, it’s time to get one set up.

Lead Qualification 81

Lead Qualification Lead Ranking Sales Management Lead Scoring 81

LeadSloth

JANUARY 12, 2010

Kevin Joyce , CMO, Market2Lead. Spammers Beware: As email clients and service providers adopt features similar to those in Other Inbox , making it nearly impossible to email people you don’t have explicit opt in preferences from. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

The following are the top items from featured sources based on social signals. Occasionally I feature examples of business storytelling that seem particularly effective and I wanted to highlight this 3-minute video by Dan Heath on behalf of the charity The Girl Effect. Best of B2B Marketing. April 2010. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40