Customer Experience Matrix

JANUARY 5, 2016

Detailed product information includes separate numeric ratings on topics such as ease of use, value for money, and customer support; detailed ratings on specific features; and open-ended questions about what reviewers liked most and least, how they used the system, and what they’re recommend to others. But they also differ in other ways.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 5, 2015

Usually I do this by taking a close look at which features have become more common since the last report. It seems that just about every vendor in the VEST now touts special features to support marketing agencies that resell the system to their clients or operate the system on the clients’ behalf. Here’s what struck me. social data.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

JUNE 19, 2015

The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. Allyde will eventually add other packages with more features. I started with the lead import feature, which was rather barebones. My general impression was positive.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 19, 2011

My thumbnail description doesn’t cover the important technical features that make Influitive practical, including controls over how challenges are issued (who is eligible, date limits, quantity limits, etc.),

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

JUNE 2, 2009

Treehouse Interactive just introduced a “talk it up” feature that embeds “share this” buttons in Treehouse-generated Web pages and emails. This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. They provide three basic functions: - send messages via social media.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 3, 2013

More puzzling was Venntive’s decision to include a full accounting system and a community management features such as private discussion forums, Wikis, events, and custom fields for groups within its database. One problem with writing about a system like Venntive is evaluating its huge number of features. So far pretty normal.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

FEBRUARY 13, 2014

Users Want Core Marketing Automation Features Both Software Advice and Pepper Global asked what features marketing automation buyers want. Features Don''t Drive Decisions.or Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 13, 2012

Web behavior tracking, lead scoring, and social discovery (searching for and importing public data on LinkedIn ) are also available. The CRM vendors themselves would have the same advantage should they choose to add marketing automation features. That gives the add-on vendors efficient access to a huge market.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Here are a few features to consider when comparing Terminus with other B2B advertising solutions: - self-service. Vendemore ( reviewed here ) is another option.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 25, 2012

Once you’ve added a contact, Nimble will automatically display their most recent Twitter, Facebook and LinkedIn activity every time you call up their record and let you send them messages through any of those products or by email.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

JULY 27, 2009

I saw a quick demonstration today of a new social media feature that Genius.com will release at the end of September. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. Here’s the press release. This both is and isn’t a big deal.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 9, 2010

Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. But I did see a number of features I’d like added. But it's worth noting that Curata already has about 40 clients, who are presumably satisfied enough the existing features to pay for them.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JUNE 9, 2009

Features include: - a ranked prospect list, based on measures of interaction intensity (represented by one, two or three flames) and prospect value (up to three stars). a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. Marketo includes the anonymous visitor tracking.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. I haven’t seen that particular feature in competitive systems but it’s not something I’ve specifically researched.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

JANUARY 31, 2010

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Of course, the bells and whistles wouldn’t matter if the core features were poor.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

OCTOBER 9, 2013

I’ve been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it’s important not to stop with just one feature. That much is indisputable, but the next question seemed to call for some empirical data: which features are used most often?

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. The searches run against articles assembled by Techrigy in a database that stretches back for two years and includes 1.5 billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 6, 2008

This featured Alex Eldemir of MarketingNPV, Stephen DiMarco of Compete, Inc., LinkedIn) and for business-oriented communities. The group did seem heartened at the notion, repeated several times, that a new generation of analytically-minded marketers is on the rise. Laura Patterson of VisionEdge Marketing, and Michael Emerson of Aprimo.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

NOVEMBER 29, 2010

Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. The system also has an “instant polling” feature to embed surveys within any Web page. other advanced features. All are features particularly relevant to larger or more sophisticated clients.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

JANUARY 24, 2015

The features within these functions are unusually sophisticated for a micro-business system: email includes dynamic content and a/b tests; Web pages also support a/b testing; Web forms allow progressive profiling; email and Web responses can automatically trigger a follow-up action. The system integrates via Zapier with ecommerce products.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

DECEMBER 26, 2014

The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. But they do go far enough beyond standard marketing automation to justify a different label.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 3, 2013

The data features are especially impressive. RedPoint offers a rich set of standard data management features including loads from files, databases, and semi-structured formats like XML and EDI; transformations including regular expressions, file splits, and table joins; batch and on-demand process flows.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Customer Experience Matrix

AUGUST 18, 2016

Second, I needed to identify differentiating features within each function: those are what buyers should consider when deciding which vendors to use. For the classification to be useful, I had to isolate collections of vendors that shared specialized features.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Customer Experience Matrix

MAY 11, 2011

The latest release adds features that are most important to enterprise marketers. These included revenue reporting, anonymous visitor lookups, marketing calendars, and advanced scoring features such as caps on points from one event type. Clients who needed those features had to remain on the previous system (Engage B2B).

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

AUGUST 19, 2016

More will show up as vendors from other clusters extend their products and as generic marketing automation systems and journey orchestration engines add features to meet ABM requirements. Multi-channel journey managers built especially for ABM are just starting to appear; you can buy one today if you’re willing to be an early adopter.

Work Management 120

Work Management Marketing Management Marketing Automation Services Account Based Marketing 120