Martech

JULY 11, 2022

Hubspot introduced an enhanced email open report that excludes “machine opens”, compensating for inflated open rates introduced by Apple’s iOS 15 Mail Privacy Protection feature. This feature makes HubSpot more useful for managers tracking their team’s performance against goals. iOS 15 really messed with open rates.

CMS Development 101

CMS Development Privacy Protection Open Rate Microsite 101

Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

Convert

MARCH 7, 2023

So if you’re a privacy conscious die hard Google user and planning to stick to GA4 to analyze your A/B tests, then this post is for you! Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy? Because Google could.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Martech

MAY 18, 2022

Apart from the new user interface, which many find challenging to navigate, there is a laundry list of issues with the feature set in GA4—from no bounce rate metrics to a lack of custom channel groups. Transparency. However, the data may be stored in a geographic location that doesn’t have adequate privacy protection to the EU.

Marketing Analytics Tools 90

Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 90

Convert

MARCH 21, 2023

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. This level of data collection raises questions about privacy. This article was months in the making.

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JANUARY 27, 2022

Intelligent Tracking Prevention (ITP) is an important Safari component that helps protect users from visitor tracking. It is a feature of Webkit , an open-source browser engine that powers Apple’s default browser. With the introduction of these laws that protect user privacy, browsers were forced to comply. What Is ITP?

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52

Content Marketing Institute

OCTOBER 25, 2018

Things are changing fast and it can be hard to differentiate while maintaining a sense of trust with your audience. The other day, I saw a Bose headphone commercial that featured a young woman on a crowded bus telling her headphones to add bananas to her shopping list. Content creation and distribution will continue to change.

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Content Marketing Planning Privacy Policies Long Tail Marketing 103