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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

That’s why the potential of email marketing is huge – up to $40 ROI per $1 spent. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

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18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

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How To Use Intent Data To Find In-Market Leads, Podcast featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. How to use intent data in lead generation campaigns.

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The SharkPrenuer Podcast Featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

Green Leads CEO Mike Farrell was recently a guest on Kevin Harrington’s (from SharkTank) SharkPrenuer Podcast with co-host Seth Greene (Podcast DirectResponse Marketing Expert). On the Podcast, they covered many topics including: How Green Leads is a B2B lead and appointment generation company.-Why

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All About ABM: Tips, Tricks, and Tales About How to Get Started in Account-Based Marketing

Speaker: Krista Muir, Director of Demand Generation & Account Based Marketing, and Tony Yang, B2B Marketing Leader & Startup Mentor

What are B2B Marketers doing right now to continue their growth during these still uncertain times? Account-based marketing is the strategy B2B Marketers are utilizing to meet their lead generation goals. Curious to learn more? This is a session you won't want to miss!

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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

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The Virtuous Cycle of How Marketing Engagement Increases Leads

Marketing Insider Group

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. This allows your sales team to gently follow up rather than hounding customers with marketing content. Transition engagement into lead generation.