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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Although Google Analytics is incredibly popular, used on 55% of all websites , it’s technically illegal in some European countries. Most of the features Matomo offers that Fathom doesn’t are advanced analytics capabilities. But if not, here are several fee-based alternatives worth checking out.

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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. Whether it’s optimizing your website for search engines, creating engaging content, amplifying your social media presence, or running targeted ad campaigns, there’s a MarTech solution for every aspect of your marketing strategy. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. Analytics packages do this all the time to measure website performance.

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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). ActiveConversion provides reports on anonymous website visitors: they show the company name and activity. Website sessions are added to the salesforce.com Lead record.

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Personalized content for more effective content marketing

Biznology

It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Many individual vendors and solutions – the Mailchimps and Leadlanders and Leadfeeders of the world – also have tools that many aren’t aware of.

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Abandon Your Marketing Automation System!?

LeadSloth

Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Lead scoring based on attributes (e.g.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. long story shot.