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Personalized content for more effective content marketing

Biznology

In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel. Those prospects should get a CTA that leads them to the next step of engagement. (A worksheet template? Persona-Specific Content.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here, you can see the types of information gathered purely from a site visit, and what additional intelligence can be gathered.  I like the search engine and search phrase features

ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Lead Scoring. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. Conclusion.

Abandon Your Marketing Automation System!?

LeadSloth

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ). the split between Leads and Contacts), but many 3rd party tools are addressing these weaknesses. Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim.

CRM 2

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

These features were already available from DemandBase: what's new with ABR is exposing the data to other applications through a real time API. Similarly, client data such as customers and sales people must currently be loaded by DemandBase staff. Tags: geotargeting marketing automation leadlander lead management IP address lookup demand generation Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It's another step in the company's systematic expansion. Clever folks.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. lead automation management vendors. But if used by sales to make an immediate call ("Hi Bob, I noticed that someone from your office just visited our website. They aren't so much "lead generation" as they are "lead extraction" services. Was that you?

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

Especially today when the buyer defines the sales cycle, not the seller. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Genius.com helps you take back some of that control that the buyers are claiming. Does it work? Smashmouth recommendation: Thumbs Up.

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

Especially today when the buyer defines the sales cycle, not the seller. Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Genius.com helps you take back some of that control that the buyers are claiming. Does it work? Smashmouth recommendation: Thumbs Up.